LaLiga
Santander’s LaLiga title sponsorship to end in 2023
LaLiga’s title sponsorship agreement with Banco Santander will not be renewed beyond the 2022-23 season.
LaLiga secures global deal with Mahou San Miguel
Spain’s LaLiga has signed up beer producer Mahou San Miguel as a global sponsor.
LaLiga adds three more years with BKT
LaLiga has renewed its sponsorship agreement with Indian tyre manufacturer BKT.
The deal will now run for a further three years, until the end of the 2024-25 season
LaLiga to hold esports tournament in India sponsored by Hero Vired
LaLiga is to stage an esports tournament in India next month, the Spanish football league has announced.
The eLaLiga Trophy will be held virtually across India from April 9 to 26
MKTG Sports Agency awarded LaLiga commercial remit in Southeast Asia
The Laos-based MKTG Sports Agency has struck an agreement with LaLiga in Southeast Asia
Sponsorship payments under pressure as Bitci ‘hit by Turkish controls’
Turkish blockchain company Bitci is thought to have requested payment delays in some of its deals with sports rights-holders and has paused fan token issues because of growing cryptocurrency regulations…
Vivo targets Iberian customers via LaLiga smartphone category sponsorship
Chinese smartphone brand Vivo has acquired LaLiga sponsorship rights to drive business in its target markets of Spain and Portugal
Cabreiroá returns as LaLiga water sponsor
LaLiga, the governing body of the top two divisions of Spanish football, has signed a sponsorship deal with mineral water brand Cabreiroá.
LaLiga secures Vivo sponsorship after brand’s move into Spanish market
Spanish football’s LaLiga has signed up Chinese smartphone brand Vivo to its sponsorship portfolio.
LaLiga signs RushBet deal in Colombia, Sevilla renews with Asian betting sponsor
Spanish football’s LaLiga has signed up gambling platform RushBet as a regional sponsor.