Infront

Motorsport
Industry Moves

Youthstream, the owner of exclusive worldwide television, marketing and global promotional rights to the FIM Motocross World Championship, has been renamed Infront Moto Racing a little over after a year…
Ice Hockey
Events

Swiss household appliance manufacturer V-Zug has signed up as an official sponsor of the International Ice Hockey Federation’s 2020 World Championship.
Table Tennis
Business

The International Table Tennis Federation has decided against awarding its commercial rights wholesale to an agency in its next cycle, and will instead use a combination of in-house expertise and agency…
Rugby Union
Sponsorship & Marketing

French Top 14 rugby union club Stade Toulousain has renewed a sponsorship agreement with Fiducial, the France-based company that provides professional services to small businesses
Football
Marketing

The Infront agency has renewed its exclusive agreement with FSV Mainz 05 to sell sponsorship and pitchside advertising rights, along with hospitality packages
Table Tennis
Media

The International Table Tennis Federation is close to announcing a Chinese investor as its long-term partner as part of a wider commercial overhaul, SportBusiness understands
Ice Hockey
Sponsorship & Marketing

US sporting goods manufacturer Warrior Sports, a sponsor of the Champions Hockey League since the European club ice hockey competition was reborn in 2014, has agreed a three-season extension to its association
Media

The iX.co digital subsidiary conceived by the Infront agency has brought in new business from what it calls the “sports adjacent” sector after launching as a single entity in May.
Handball
Events

Online gambling operator Kindred Group has agreed a deal with the Infront agency for its Unibet brand to sponsor the European Handball Federation’s men’s and women’s European Championships next year. T
Football
Marketing

German Bundesliga side Fortuna Düsseldorf is to market its sponsorship, stadium advertising and hospitality rights in-house from the 2020-21 season onwards after opting against renewing its agreement …
Biathlon
Sponsorship & Marketing

The German Ski Association (DSV) has expanded its work with the Infront agency through a new sponsorship rights sales agreement for the 2023 edition of biathlon's IBU World Championships in Oberhof, Germany
Skiing
Events

Norwegian supermarket chain Coop Norge has broadened its presence in skiing by agreeing a deal to sponsor the next three editions of the International Ski Federation’s (FIS) Nordic World Ski Championships.
Industry Moves

Rainer Marte, an experienced rights and event management executive who has been with Infront since its creation in 2002, is to leave the Zug-based agency at the end of this year
Rugby Union
Sponsorship & Marketing

French Top 14 rugby union club Stade Toulousain has secured moving specialists DMAX as a new kit sponsor
Finance & Money

Wanda Sports Group, the owner of the Infront agency and Ironman business, among other interests in sport, has reported a third-quarter loss of €31.2
Ice Hockey
Events

The Finnish Ice Hockey Association has partnered with the Infront and TMG Sports agencies to jointly develop and offer exclusive marketing and hospitality opportunities in Finland for the 2022 Ice Hockey W…
Basketball
Sponsorship & Marketing

Global financial institution ING has signed up as the title sponsor of the Turkish Basketball Super League
Athletics
Events

The mass participation events industry is undergoing a consolidation as participation levels at some second-tier events fall, but Infront’s dominant position in delivering the top events has enabled f…