Fifa

South Korean carmaker Kia has been unveiled as the official automotive partner of the 2022 Fifa Under-17 Women’s World Cup in India.

Jean-François Pathy, Fifa’s long-standing marketing director, is to leave the organisation, SportBusiness understands.

PepsiCo subsidiary Frito-Lay has become a North American Regional Supporter for the 2022 Fifa World Cup in Qatar

Fifa has signed up blockchain technology company Algorand as a regional supporter of the 2022 World Cup in Qatar and an official sponsor of the 2023 Women’s World Cup in Australia and New Zealand.

Sports signage and event dressing provider The Look Company has become a regional supporter of the 2022 Fifa World Cup in Qatar in a deal covering North and Central America

Romy Gai, a former commercial executive at Juventus, has been appointed as Fifa’s chief business officer with Kay Madati, the incumbent chief commercial officer, to leave in the latest personnel rejig a…

Small business management platform Xero has been named as a ‘Fifa Women’s Football Partner’ under the governing body’s new commercial partnership structure that will come into effect in 2023. The

QatarEnergy has filled the final global sponsorship position on offer from world football’s governing body by becoming a top-tier Fifa Partner ahead of the World Cup 2022 in Qatar.

India-based education technology provider Byju’s has signed as an Official Sponsor of the 2022 World Cup in Qatar.

Fifa has named Crypto.com as an official sponsor of the 2022 World Cup in Qatar in the most high-profile sponsorship agreed to date by the heavyweight cryptocurrency trading platform

Telco Claro has signed up as a regional sponsor of this year’s Fifa World Cup in Qatar.

Qatari officials are reported to be “considering” allowing the sale of alcohol in stadiums at the 2022 Fifa World Cup amid pressure from Fifa and its official beer sponsor Anheuser-Busch.

Payment services brand Visa made the biggest-ever sponsorship commitment in women’s football last month when it acquired the top women’s football package under Fifa’s revamped sponsorship structure. S

Payment services brand Visa has become the first-ever ‘Fifa Women’s Football Partner’, a new designation, effective in 2023, created as part of the international federation’s newly-launched sponsorship structu…

Fifa has announced it will create dedicated sponsorship programmes for its women’s competitions and esports events for the first time at the end of the 2019-22 commercial rights cycle.

The state-owned QatarEnergy has signed with football’s world governing body Fifa as an official partner for the 2021 Fifa Arab Cup, which kicks off today (Tuesday) in Qatar.

Digital retail bank Nubank has been named as the second regional supporter in the South American market for the 2022 World Cup in Qatar