Fifa
Kia unveiled as Under-17 Women’s World Cup automotive sponsor
South Korean carmaker Kia has been unveiled as the official automotive partner of the 2022 Fifa Under-17 Women’s World Cup in India.
Long-serving Pathy to leave Fifa marketing director role
Jean-François Pathy, Fifa’s long-standing marketing director, is to leave the organisation, SportBusiness understands.
Frito-Lay lands North American rights to 2022 Fifa World Cup
PepsiCo subsidiary Frito-Lay has become a North American Regional Supporter for the 2022 Fifa World Cup in Qatar
Algorand becomes official World Cup blockchain platform
Fifa has signed up blockchain technology company Algorand as a regional supporter of the 2022 World Cup in Qatar and an official sponsor of the 2023 Women’s World Cup in Australia and New Zealand.
The Look Company signs as World Cup regional supporter
Sports signage and event dressing provider The Look Company has become a regional supporter of the 2022 Fifa World Cup in Qatar in a deal covering North and Central America
Gai named Fifa’s chief business officer as Madati exits in latest commercial reshuffle
Romy Gai, a former commercial executive at Juventus, has been appointed as Fifa’s chief business officer with Kay Madati, the incumbent chief commercial officer, to leave in the latest personnel rejig a…
Xero joins Visa in Fifa’s Women’s Football Partner category
Small business management platform Xero has been named as a ‘Fifa Women’s Football Partner’ under the governing body’s new commercial partnership structure that will come into effect in 2023.
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QatarEnergy fills final Fifa Partner position
QatarEnergy has filled the final global sponsorship position on offer from world football’s governing body by becoming a top-tier Fifa Partner ahead of the World Cup 2022 in Qatar.
India’s Byju’s signed up as latest 2022 World Cup sponsor
India-based education technology provider Byju’s has signed as an Official Sponsor of the 2022 World Cup in Qatar.
Crypto.com adds 2022 World Cup to sponsorship portfolio
Fifa has named Crypto.com as an official sponsor of the 2022 World Cup in Qatar in the most high-profile sponsorship agreed to date by the heavyweight cryptocurrency trading platform
Claro on board as World Cup regional sponsor in South America
Telco Claro has signed up as a regional sponsor of this year’s Fifa World Cup in Qatar.
Qatar ‘considering’ allowing alcohol in World Cup stadiums
Qatari officials are reported to be “considering” allowing the sale of alcohol in stadiums at the 2022 Fifa World Cup amid pressure from Fifa and its official beer sponsor Anheuser-Busch.
New Visa-Fifa deal marks biggest women’s football sponsorship commitment
Payment services brand Visa made the biggest-ever sponsorship commitment in women’s football last month when it acquired the top women’s football package under Fifa’s revamped sponsorship structure.
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Visa moves first on Fifa Women’s Football Partner rights
Payment services brand Visa has become the first-ever ‘Fifa Women’s Football Partner’, a new designation, effective in 2023, created as part of the international federation’s newly-launched sponsorship structu…
Fifa to unbundle women’s football and esports sponsorship under new model
Fifa has announced it will create dedicated sponsorship programmes for its women’s competitions and esports events for the first time at the end of the 2019-22 commercial rights cycle.
QatarEnergy joins Fifa Arab Cup portfolio as official partner
The state-owned QatarEnergy has signed with football’s world governing body Fifa as an official partner for the 2021 Fifa Arab Cup, which kicks off today (Tuesday) in Qatar.
Nubank adds to Fifa’s South American supporter portfolio for Qatar 2022
Digital retail bank Nubank has been named as the second regional supporter in the South American market for the 2022 World Cup in Qatar