Fifa

This thread of articles reviews the activation campaigns ran by the main FIFA partners and FIFA World Cup sponsors

Fifa has agreed a deal for Egypt - Experience & Invest to become an official regional supporter of this year's World Cup national team tournament, which begins today (Thursday) in Russia.

Chinese technology and entertainment experience company LUCI has agreed a deal to sponsor the 2018 Fifa World Cup in Russia ahead of the start of the national team football tournament later this week.

Men’s business attire brand Diking has been named as an Asian regional supporter of the upcoming Fifa World Cup in Russia.

Fifa sold eight of its 20 third-tier Regional Supporter slots for the 2018 World Cup, priced at between $8m (€6.8

AB InBev’s activation spend on its official beer sponsorship of the upcoming Fifa World Cup in Russia will be the beer group’s biggest yet – commensurate with the importance of the event as a showcase of the Budweiser brand.

Chemicals and advanced materials manufacturer Arkema has agreed a deal to become the first national supporter of next year’s Fifa Women’s World Cup in France.

Chinese electric scooter brand Yadea became the second brand to sign as a Regional Supporter of the 2018 World Cup in a deal brokered by Chinese agency Desports,

Yadea, a Chinese company which specialises in the production of electric-powered motorcycles, bicycles and scooters, has been unveiled as a regional supporter of this year’s Fifa World Cup national team football tournament, which will take place in Russia.

Chinese e-commerce company Alibaba Group has realigned its partnership with Fifa, football’s global governing body, after its Alibaba Cloud division replaced Alibaba E-Auto as a presenting partner of the Club World Cup.

Chinese e-commerce giant Alibaba wants to build more partnerships and collaborations with international sports federations and leagues as it pursues multiple sporting goals around economic and social development…

State-owned mining company Coal India has agreed a deal to become a national supporter of this year’s Fifa U17 World Cup international football tournament, which will take place in India.

Chinese consumer electronics brand Hisense has focused on brand building in key national markets but is moving towards global sports properties as its coverage and distribution network expands

Chinese consumer electronics brand Hisense signed as an Official Sponsor of World Cup 2018 in Russia last month in an eight-figure dollars deal.

Qatar Airways has entered into a partnership with Fifa, the global governing body of football, through which it will sponsor the 2022 World Cup in its home country and a number of other tournaments.

Chinese consumer electronics manufacturer Hisense has agreed a deal to become an official sponsor of next year's Fifa World Cup national team football tournament, which will take place in Russia.

Indian motorcycle manufacturer Hero MotorCorp has agreed a deal to sponsor this year’s Fifa U17 World Cup national team football tournament, which will be staged in India.