Kylian Mbappe of France during the Fifa World Cup round of 16 match v Poland at Al Thumama Stadium, Doha (Photo by Jean Catuffe/Getty Images)
Analysis by SportBusiness Sponsorship indicates Fifa has generated around $1.74bn (€1.67bn) in sponsorship income during its four-year sales cycle, culminating with the current World Cup in Qatar, a more than 4.6-per-cent increase from the previous four-year period when it generated $1.66bn from the sale of its sponsorship rights.
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