Fifa
Aggreko to power Brazil’s World Cup venues
Fifa has confirmed the appointment of Scottish-based temporary power provider Aggreko as a branded licensee for the 2014 World Cup in Brazil.
Costa Rica’s U-17 Women’s World Cup secures national partners
Three banking and financial groups head the list of national sponsors to have committed to Costa Rica’s staging of the 2014 Fifa U-17 Women’s World Cup football tournament.
Fifa targeting five key sectors for regional deals
Fifa marketing director Thierry Weil expects brands from five sectors to take up the majority of the federation’s new Regional Supporter sponsorships: insurance, telecommunications, railways/ground transportation, logistics and real estate.
Taittinger added to Fifa brand family
Champagne house Taittinger has acquired an extensive set of marketing rights under its deal to be the Official Champagne of Fifa, football’s world governing body.
Fifa starts selling regional sponsorships
FOOTBALL'S WORLD GOVERNING body Fifa has begun informal sales talks with brands for its new Regional Supporter sponsorship packages, for deals covering the 2018 and 2022 World Cups
FIFA dices with regional risk
FIFA MAY HAVE SCORED a financial own goal with its decision to regionalise its third tier World Cup sponsorship inventory