AB InBev overlooks Qatar beer ban to expand Fifa deal

Fifa World Cup 2018 branded Budweiser beer bottles in a bar in Moscow (by Robbie Jay Barratt - AMA/Getty Images)
Fifa World Cup 2018 branded Budweiser beer bottles in a bar in Moscow (by Robbie Jay Barratt - AMA/Getty Images)

AB InBev has expanded its relationship with Fifa, agreeing a new sponsorship deal covering the 2026 men's Fifa World Cup, as well as adding the rights to this year’s Women’s World Cup.

This content is available to SportBusiness Sponsorship subscribers only

Talk to our team of experts about a subscription today

Already have an account? Sign in here