Fifa
Visa moves first on Fifa Women’s Football Partner rights
Payment services brand Visa has become the first-ever ‘Fifa Women’s Football Partner’, a new designation, effective in 2023, created as part of the international federation’s newly-launched sponsorship structu…
Fifa to unbundle women’s football and esports sponsorship under new model
Fifa has announced it will create dedicated sponsorship programmes for its women’s competitions and esports events for the first time at the end of the 2019-22 commercial rights cycle.
QatarEnergy joins Fifa Arab Cup portfolio as official partner
The state-owned QatarEnergy has signed with football’s world governing body Fifa as an official partner for the 2021 Fifa Arab Cup, which kicks off today (Tuesday) in Qatar.
Nubank adds to Fifa’s South American supporter portfolio for Qatar 2022
Digital retail bank Nubank has been named as the second regional supporter in the South American market for the 2022 World Cup in Qatar
Ooredoo connects with 2022 World Cup as regional supporter
Qatari telecoms firm Ooredoo has signed as a regional supporter of the Qatar-hosted World Cup in 2022 and forthcoming Arab Cup
UPL signs as first South America-focused regional supporter of 2022 World Cup
Sustainable agriculture company UPL Ltd has become a regional supporter of the 2022 Fifa World Cup in the South American market
Digital platforms Baaz and Winwin sign as regional supporters of Fifa Arab Cup
Arab world social media platform Baaz and sports news website Winwin have signed as regional supporters for the Middle East and Africa at this year’s Fifa Arab Cup in Qatar.
Mengniu follows Russia 2018 ‘success’ with Qatar 2022 World Cup deal
Chinese dairy products manufacturer Mengniu has signed as an official sponsor of the 2022 Fifa World Cup in Qatar
Adidas CEO Rørsted joins opposition to biennial World Cup plans
Kasper Rørsted, the chief executive of global sportswear company Adidas, has added the weight of his voice to world football governing body Fifa’s proposals to hold the World Cup on a biennial basis.
Qatar Airways, Match Hospitality launch platform for 2022 World Cup
Fifa sponsor Qatar Airways has teamed up with the global governing body's hospitality provider Match Hospitality to offer flight seat bookings for the 2022 Fifa World Cup in Qatar
Infront recruits Fifa sponsorship sales head Axer
The Infront agency has appointed Christopher Axer, Fifa’s head of sponsorship sales, to lead the central sales team at its ProSports division.
Hisense returns as World Cup sponsor for Qatar 2022
Chinese technology company Hisense has extended its association with the Fifa World Cup, signing on as an official sponsor of next year’s edition of the national team football tournament in Qatar.
Fifa expects to hit $6.44bn revenue target despite Covid, licensing revenues boosted
Fifa has maintained that it expects to reach its revised total revenue target of $6.44bn (€5.4
QNB signs as second Middle East and Africa supporter for 2022 World Cup
Doha-based banking group QNB Group has been named as an ‘Official Middle East and Africa Supporter’ and the ‘Official Qatari Bank’ of the 2022 World Cup in Qatar.
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Round-Up: Fifa welcomes Qatar-Saudi thaw, Singapore ‘in frame’ for Fury-Joshua, and more
The easing of the diplomatic rift between Qatar and Saudi Arabia was welcomed by Fifa president Gianni Infantino and may reopen talks about an expanded and more lucrative 48-team World Cup in the Middle…
Round-Up: Cristiano Ronaldo joins Kuaishou, Stars out of Lanka Premier League, Fifa in women’s rights stand, and more
Cristiano Ronaldo has signed an exclusive partnership with Chinese video-sharing app Kuaishou to provide short-form videos to his Chinese fans – Sportsmoney.c
Round-Up: Rugby World Cup records, Olympic torches tour Tokyo, Virus hits Fiji’s Nations Cup squad and more
Two torches that will be used in the Olympic and Paralympic torch relays at the postponed Tokyo Games next summer have started an eight-month tour of Tokyo