Budweiser created a buzz around last winter’s World Cup in Qatar, despite the unexpected ban on in-stadium alcohol sales.

Fifa has officially announced that Qatar Airways has renewed as a top-tier 'Fifa Partner' until 2030

Small business accounting software firm Xero improved brand perception in the UK with its ‘Dream Bigger’ 2023 Women’s World Cup campaign.

SportBusiness Sponsorship examines how Unilever supported its alignment with this year’s Fifa Women’s World Cup with several grassroots initiatives.

Luis Rodriguez, the former IMG football executive in the Americas, has left his role as head of global partnership sales at Fifa to return home to Mexico

Visa and Qatar Airways have renewed their top-tier Fifa Partner deals, covering all of the global football federation's major men’s, women’s and youth events, SportBusiness can exclusively reveal.

Fifa president Gianni Infantino has claimed that the 2023 Women’s World Cup had generated more than $570m (€524.4m) in revenue, allowing the world governing body to break even on the month-long tournament in Australia and New Zealand.

Dairy products manufacturer Mengniu has extended its relationship with major Fifa tournaments until 2030 – underscoring the importance of Chinese sponsors to world football’s governing body in the nex…

Fifa is claiming to have sold out sponsorship packages for the Women’s World Cup, which starts today (Thursday) in New Zealand and Australia, having announced late deals with watch brand Hublot and Brazilian b…

Fifa left it late to reveal many of the sponsors for this year Women’s World Cup, announcing a host of eleventh-hour deals that echoed the last-minute nature of its media rights sales process.

Sports are turning to the Roblox multiverse to amplify existing sponsorships, monetise virtual merchandise and engage with difficult-to-reach younger audiences. Matthew Glendinning reports.

Chinese dairy products manufacturer Mengniu has continued its support of Fifa national team tournaments by becoming an official sponsor of the upcoming Women’s World Cup in Australia and New Zealand.

Chinese electric two-wheeled vehicle manufacturer Yadea has returned to Fifa’s commercial programme by agreeing to become a regional sponsor of the upcoming 2023 Women’s World Cup.

Fifa has begun the search for a head of marketing partnerships, a high-profile role within its commercial department

BMO, the Canadian multinational financial services company, has signed a wide-ranging regional sponsorship deal with Fifa that covers the upcoming Women's World Cup and national team competitions run by…

Fifa has signed up TAB New Zealand as the first-ever gambling organisation to be an 'Official Supporter' of a World Cup event

Fifa has announced that Optus has become a sponsor of the upcoming 2023 Women's World Cup in Australia and New Zealand

Concacaf, the governing body for football across North and Central America and the Caribbean, has struck an agreement with Fifa to jointly promote sponsorship opportunities for national team competitions…