ECB (England and Wales Cricket Board)

Through the summer of 2019, Specsavers activated its England Test Match title sponsor rights via multiple strands including media engagement, VIP hospitality, on-site and at-stadium branding.

The England and Wales Cricket Board (ECB) has appointed Russell James, a former digital and marketing executive at the Football Association, as sales and marketing director

The England and Wales Cricket Board (ECB) has added health and life insurance company Vitality to the sponsorship portfolio for its new short format competition, The Hundred

The England and Wales Cricket Board (ECB) has defended its partnership with snack brand KP, the Official Team Partner to new tournament, The Hundred

The England and Wales Cricket Board have signed up sportswear brand New Balance as the Official Kit Supplier to its new short-format competition, The Hundred

British snack foods manufacturer KP Snacks has signed up as a sponsor of The Hundred, the new 100-ball format competition launched by the England and Wales Cricket Board (ECB)

Colin Graves, chairman of the England and Wales Cricket Board (ECB), has come under scrutiny after it emerged that the organisation’s new competition, The Hundred, could cost significantly more than o…

The England and Wales Cricket Board has wrapped up its main sponsorship agreements covering all formats of the game.

The rise of T20, led by the Indian Premier League, which this year saw its eleventh edition, has incited change in cricket sponsorship – creating new assets and new platforms for brands to leverage. A

The England and Wales Cricket Board has today (Friday) announced banking group NatWest as the title partner of the upcoming Pakistan Test series, while opticians chain Specsavers has been named as the body’s official Test partner in a deal that begins with the summer series against India.

The England and Wales Cricket Board has expanded its partnership with the UK division of Korean automotive manufacturer Kia.

Insurance company Royal London has renewed its partnership with the England and Wales Cricket Board, through which it will retain title sponsorship rights to men’s and women’s domestic and international one-day cricket.

Specialist bank and asset manager Investec and the England and Wales Cricket Board have today (Friday) confirmed they will bring an early end to their long-term sponsorship deal, with the move reportedly due to the ECB’s decision to enter into a new partnership with banking group NatWest.

RBS Group-owned bank NatWest has increased the England and Wales Cricket Board’s (ECB) money on its top sponsor position, signing a four-year deal, from 2017 to 2020, to replace supermarket Waitrose.

The Board of Control for Cricket in India (BCCI) continues to set the standard in terms of revenue from its two major sponsorship positions, extending its Nike kit supply deal at the start of this year, but other key cricket boards have seen big increases in 2016.

Beer brand Foster's has decided that English cricket will be the focal point of its revived sports strategy, 11 years on from its last cricket deal in the country.

Korean automotive company Kia has agreed a deal with the England and Wales Cricket Board to extend its partnership with the England national women’s team.