ECB (England and Wales Cricket Board)

Korean automotive company Kia has been named the title sponsor of the Women’s Cricket Super League, a new six-team competition formed by the England and Wales Cricket Board.

Australian lager brand Foster’s has agreed a two-year sponsorship deal with the England and Wales Cricket Board.

Opticians chain Specsavers has been named the new title sponsor of the English County Championship after agreeing a deal with the England and Wales Cricket Board.

The England and Wales Cricket Board has unveiled Greene King IPA as the official beer of England cricket.

US sportswear brand New Balance has reportedly agreed a deal with the England & Wales Cricket Board to become the new official kit supplier for the English national team.

Danish electronics and audio company Bang & Olufsen has reached an agreement to become an official supplier to the England women’s cricket team.

Japanese automotive manufacturer Toyota has agreed a partnership with the England and Wales Cricket Board.

To mark the start of the Cricket World Cup in Australia and New Zealand this month, Sports Sponsorship Insider has completed a survey of the sponsorship portfolios for the boards of Australia, England, India, New Zealand, Pakistan, South Africa, Sri Lanka and the West Indies.

English county cricket club Hampshire has renewed its sponsorship deal with brewery Marston’s Beer Company.

English county cricket team Warwickshire has agreed a shirt sponsorship deal with tool and plant hire company Selco Builders Warehouse.

English county cricket club Leicestershire has reached an agreement to make higher education institution De Montfort University its main sponsor.

South Korean automotive manufacturer Kia Motors has reached a two-year deal with the England and Wales Cricket Board (ECB) to become an official partner of England women’s cricket.

The England and Wales Cricket Board has signed up Etihad Airways as the first official airline partner of the England national cricket teams.

British bottled water company Harrogate Spring has agreed a one-year deal with the England and Wales Cricket Board to become the official water partner of England Cricket.

Mutual insurance provider Royal London is using its title sponsorship of one-day cricket in England to end its position as the “best kept secret in financial services”, Clare Salmon, group brand director and executive director at Royal London told Sports Sponsorship Insider.

Specsavers has become the official optometry and hearing partner of the England and Wales Cricket Board and the principal partner of the Association of Cricket Officials under a three-year deal.

Pre-paid mobile SIM card provider Lycamobile has agreed a deal to become the official mobile partner of Test match grounds in England ahead of the 2014 cricket season.