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Kia revs up renewed deal with England women’s cricket

Korean automotive company Kia has agreed a deal with the England and Wales Cricket Board to extend its partnership with the England national women’s team.

The agreement will run for two years, from May 2016 to May 2018.

Kia will continue to its ongoing investment in the national team and will provide all players with a new Kia Sportage car for the duration of the partnership.

The company will also acquire a host of commercial and marketing rights around the national team, such as in-ground activation at England home matches.

Clare Connor, director of England women’s cricket at the ECB, said: “Since signing the first ever standalone sponsorship deal for England women’s cricket in 2014, Kia’s partnership has supported the players’ new professional status, furthered the profile of the game and proved the commercial credibility of women’s cricket and women’s sport.”

The agreement comes after Kia last month also struck a deal to become title sponsor of the ECB’s new Women’s Cricket Super League domestic club competition.