ECB (England and Wales Cricket Board)

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The England and Wales Cricket Board has wrapped up its main sponsorship agreements covering all formats of the game.

The rise of T20, led by the Indian Premier League, which this year saw its eleventh edition, has incited change in cricket sponsorship – creating new assets and new platforms for brands to leverage. A

RBS Group-owned bank NatWest has increased the England and Wales Cricket Board’s (ECB) money on its top sponsor position, signing a four-year deal, from 2017 to 2020, to replace supermarket Waitrose.

The Board of Control for Cricket in India (BCCI) continues to set the standard in terms of revenue from its two major sponsorship positions, extending its Nike kit supply deal at the start of this year, but other key cricket boards have seen big increases in 2016.

Beer brand Foster's has decided that English cricket will be the focal point of its revived sports strategy, 11 years on from its last cricket deal in the country.

British snack foods manufacturer KP Snacks has signed up as a sponsor of The Hundred, the new 100-ball format competition launched by the England and Wales Cricket Board (ECB)

Colin Graves, chairman of the England and Wales Cricket Board (ECB), has come under scrutiny after it emerged that the organisation’s new competition, The Hundred, could cost significantly more than o…

The England and Wales Cricket Board has today (Friday) announced banking group NatWest as the title partner of the upcoming Pakistan Test series, while opticians chain Specsavers has been named as the body’s official Test partner in a deal that begins with the summer series against India.

The England and Wales Cricket Board has expanded its partnership with the UK division of Korean automotive manufacturer Kia.

Features

To mark the start of the Cricket World Cup in Australia and New Zealand this month, Sports Sponsorship Insider has completed a survey of the sponsorship portfolios for the boards of Australia, England, India, New Zealand, Pakistan, South Africa, Sri Lanka and the West Indies.

Mutual insurance provider Royal London is using its title sponsorship of one-day cricket in England to end its position as the “best kept secret in financial services”, Clare Salmon, group brand director and executive director at Royal London told Sports Sponsorship Insider.

The England and Wales Cricket Board signed a £2m ($3.1m/€2.4m)-per-year agreement in August with NatWest bank in the first deal under a new sponsorship structure.

The Association of Tennis Professionals, Scottish Professional Football League and England & Wales Cricket Board are currently in the market seeking major sponsorship deals.

The England and Wales Cricket Board is finalising two major deals, for an England national team shirt sponsor and a title sponsor for the domestic Twenty20 club competition