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Indian cricket still way in front, others make gains
Cricket: Top five cricket properties generate €190m in 2017
The combined annual sponsorship income generated by the International Cricket Council (ICC), the three cricket national bodies of England, India and Australia, and the world’s most valuable domestic competition, the Indian Premier League, is worth around €190m ($217.5m) in 2017, according to research by Sports Sponsorship Insider.
Sponsorship in Cricket, 2018
The rise of T20, led by the Indian Premier League, which this year saw its eleventh edition, has incited change in cricket sponsorship – creating new assets and new platforms for brands to leverage. A
Baji to co-sponsor Bangladesh tour of Zimbabwe
Bangladeshi sports news and betting information website Baji has become the co-sponsor of the Ispahani Cricket Series 2021 between Bangladesh and Zimbabwe
The Hundred and Sky Sports work with Lego Group to engage younger audiences
The England and Wales Cricket Board (ECB) has signed a new deal with the Lego Group along with broadcast partner Sky Sports to promote the sport during the inaugural edition of The Hundred
Nike becomes official apparel partner of the Big Bash League
Nike has agreed a kit deal with the Big Bash League to supply all eight teams with playing and training wear for next season
GoDaddy strengthens ICC ties with WTC final sponsorship
US-based internet hosting company GoDaddy is among the sponsors of the ongoing World Test Championship final after becoming the latest brand to have agreed a deal with the International Cricket Council
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
Sponsorship to drive IOC revenue growth in 2017 to 2020 cycle
Sponsorship will represent a far greater proportion of the International Olympic Committee’s income in the four-year cycle from 2017 to 2020 because of “significant increases” at TOP partner level, Chris…