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Indian cricket still way in front, others make gains

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The combined annual sponsorship income generated by the International Cricket Council (ICC), the three cricket national bodies of England, India and Australia, and the world’s most valuable domestic competition, the Indian Premier League, is worth around €190m ($217.5m) in 2017, according to research by Sports Sponsorship Insider.

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The rise of T20, led by the Indian Premier League, which this year saw its eleventh edition, has incited change in cricket sponsorship – creating new assets and new platforms for brands to leverage. A

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