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ECB defends KP sponsorship of The Hundred, sports marketers add support

(Photo by Charlie Crowhurst/Getty Images for ECB)

The England and Wales Cricket Board (ECB) has defended its partnership with snack brand KP, the Official Team Partner to new tournament, The Hundred.

It follows Thursday’s team unveiling where KP brands such as McCoy’s and Tyrrell’s featured prominently on the newly revealed kits for the competition.

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