CBA (Chinese Basketball Association)
Chinese Basketball Association’s in-house move finalised as Wanda contract ends
The Chinese Basketball Association has announced that it has finalised its reclamation of the sale of commercial rights to its national basketball teams, thus ending its long-running partnership with the…
Round-Up: Australian Open mulls qualifiers cut, Olympic badminton qualifiers in Singapore, CBA second stage dates, and more
The three-round qualification tournament before the first round of the Australian Open could be axed to guarantee the grand slam will only be delayed one week – The Age
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China Life extends as main CBA sponsor
Insurance company China Life will continue to serve as the official main sponsor of the Chinese Basketball Association (CBA) League following the signing of a three-year renewal from 2020-21 to 2022-23
Round-Up: Chinese basketball CEO steps down, T20 World Cup decision, BWF’s gender commitment, and more
The Chinese Basketball Association’s first chief executive officer Wang Dawei has left his post after just 14 months in the job citing “personal reasons”. The
Round-Up: Insurers remove pandemic cover, K League fans plan, three-team cricket format go-ahead, and more
Insurance companies are removing or ramping up the cost of pandemic insurance for sports events - CNA/Reuters
South Korean football's K League hopes to have fans back in stadiums from July 10 - Yonhap
Round-Up: Hyundai breaks with FFA, Ma Guoli leaves CBA, PGA Tour to fly golfers, European football restarts, and more
Hyundai is ending its sponsorship of the Australian A-League after this season, according to the Sydney Morning Herald
CBA lands wide-ranging China Mobile rights deal
Migu, the video entertainment subsidiary of mobile telecoms operator China Mobile, has signed a wide-ranging agreement with the CBA, the top basketball league in China
CBA agrees sponsorship deal with Chimelong Group
The Chinese Basketball Association has agreed a sponsorship deal with tourist resort operator Chimelong Group, which will become a partner of the Chinese domestic league
CBA strikes Caterpillar partnership
US heavy equipment manufacturer Caterpillar has agreed a sponsorship deal with the Chinese Basketball Association
Chinese Basketball Association signs new sponsor
The Chinese Basketball Association has partnered with Scisky, a non-toxic home décor materials company.
Euroleague, Chinese Basketball Association sign water partners
Euroleague Basketball, which organises continental club competitions in Europe, has entered into a partnership with Vodavoda, while the Chinese Basketball Association has agreed a sponsorship deal with fellow water brand Jinmailang Liangbaikai.
Tag Heuer returns to back Chinese Basketball Association
Swiss watch manufacturer Tag Heuer has rekindled its ties with the Chinese Basketball Association, the sport’s top-tier league in the country.
Chinese Basketball Association extends with ExxonMobil
Multinational oil and gas company ExxonMobil has renewed its partnership with the Chinese Basketball Association.
Chinese Basketball Association extends with main sponsor
The Chinese Basketball Association has extended its partnership with consumer electronics manufacturer TCL.
Li Ning pins recovery hopes on Chinese basketball league
THE CHINESE APPAREL brand Li Ning will supply technical apparel for all Chinese Basketball Association (CBA) league clubs for five seasons with immediate effect from the 2012/13 season onwards