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Chinese Basketball Association extends with main sponsor

The Chinese Basketball Association has extended its partnership with consumer electronics manufacturer TCL.

The company will continue to serve as the main sponsor of the men’s national team as part of the extended agreement. According to the Yutang Sports website, the new deal will run until December 31, 2018.

TCL’s logo will continue to feature on the team’s jerseys as part of the agreement, an entitlement it has received since 2011.

TCL has supported a number of CBA properties since partnering with the body in 2009, and currently title sponsors the TCL Basketball Caravan, a campaign designed to promote amateur basketball.