Insurance company China Life will continue to serve as the official main sponsor of the Chinese Basketball Association (CBA) League following the signing of a three-year renewal from 2020-21 to 2022-23.
In addition to the central deal, China Life announced Chinese men's basketball star Yi Jianlian (pictured) as a brand ambassador. Yi Jianlian follows in the footsteps of Yao Ming, who became a brand spokesperson in 2007, and is now CBA president.
You need to have a subscription to access this content
If you would like more information on our Sponsorship product please contact our sales team
Already have an account? Sign in here
