China Life extends as main CBA sponsor

Yi Jianlian of Guangdong Southern Tigers features in a match against Guangzhou Loong during the 2019-20 CBA League season. (Photo by VCG/VCG via Getty Images)

Insurance company China Life will continue to serve as the official main sponsor of the Chinese Basketball Association (CBA) League following the signing of a three-year renewal from 2020-21 to 2022-23.

In addition to the central deal, China Life announced Chinese men's basketball star Yi Jianlian (pictured) as a brand ambassador. Yi Jianlian follows in the footsteps of Yao Ming, who became a brand spokesperson in 2007, and is now CBA president.

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