Badminton World Federation (BWF)

The Badminton World Federation has agreed a three-year extension to its partnership with internet company GoDaddy

The Badminton World Federation has signed a sponsorship deal with flavoured liquor producer Laymau for its 2018 World Championships, which get underway in Nanjing, China today (Monday)

The Badminton World Federation has entered into a partnership with ELO Water.

French oil and gas company Total has extended its Global Partner deal with the World Badminton Federation (BWF), badminton’s world governing body, for three years, from 2019 to 2021.

French oil and gas giant Total has renewed its partnership with the Badminton World Federation, through which it will continue to title sponsor the governing body’s flagship events.

French oil and gas giant Total has expanded its partnership with the Badminton World Federation to sponsor the season-ending World Superseries Finals, which are held in Dubai.

Japanese sports equipment manufacturer Yonex has extended its sponsorship of the Badminton World Federation’s (BWF) Dubai World Superseries Finals end-of-season tournament.

Japanese sports equipment manufacturer Yonex has agreed to become a partner of this year’s edition of the Badminton World Federation’s Para-Badminton World Championships.

Xiamen Airlines has reached an agreement to become the first official airline partner of the Badminton World Federation.

The Badminton World Federation (BWF) this month signed its biggest sponsorship deal to date in a multi-property agreement with energy multinational Total driven by the sport’s growing exposure in Asian markets.

Financial services provider MetLife is looking to make greater strides in China under its new title sponsorship of the Badminton World Federation (BWF) Superseries, Simon Smith, global marketing and communications executive at MetLife told Sports Sponsorship Insider this month.

A further two brands are expected to sign on as sponsors of the Badminton World Federation’s Major Events in the coming months, with the federation having settled on a target of five brands for what is a new sponsorship category.

Badminton’s popularity in China drove lucrative deals by the Badminton World Federation last month with sportswear brand Li Ning and energy drinks brand Red Bull China.