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Latest Analysis
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
Yonex expands badminton commitment with BWF deal
Japanese sports equipment manufacturer Yonex has entered into a long-term partnership with the Badminton World Federation.
Yonex extends support of BWF season finale
Japanese sports equipment manufacturer Yonex has extended its sponsorship of the Badminton World Federation’s (BWF) Dubai World Superseries Finals end-of-season tournament.
BWF signs up Total as major partner
French oil and gas giant Total has announced a multi-million dollar sponsorship agreement with the Badminton World Federation running from 2015 to 2018.
BWF’s badminton revamp backed by HSBC
The Badminton World Federation has today (Monday) named HSBC as the title sponsor of its new and remodelled World Tour, with the banking group committing to the sport through a multi-faceted deal.