BWF agrees four-year extension with major sponsor HSBC

Lu Ching Yao (back) and Yang Po Han of Chinese Taipei compete in the men's doubles final match of the 2022 Yonex French Open (by Shi Tang/Getty Images)

Banking and financial services company HSBC has agreed a four-year extension to its wide-ranging sponsorship deal with the Badminton World Federation (BWF).

Under the contract starting in January, HSBC will remain the principal global partner and global banking partner of the BWF, and title sponsor of the World Tour and World Tour Finals, until the end of 2026, as the sport embarks on its next World Tour hosting cycle.

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