Badminton World Federation (BWF)
Total renews title sponsor deal with BWF
BWF expands Total partnership
French oil and gas giant Total has expanded its partnership with the Badminton World Federation to sponsor the season-ending World Superseries Finals, which are held in Dubai.
Yonex extends support of BWF season finale
Japanese sports equipment manufacturer Yonex has extended its sponsorship of the Badminton World Federation’s (BWF) Dubai World Superseries Finals end-of-season tournament.
Yonex signs up to Para-Badminton World Championships
Japanese sports equipment manufacturer Yonex has agreed to become a partner of this year’s edition of the Badminton World Federation’s Para-Badminton World Championships.
BWF serves up Xiamen Airlines sponsorship
Xiamen Airlines has reached an agreement to become the first official airline partner of the Badminton World Federation.
Asia-Pacific coverage key to record BWF deal
The Badminton World Federation (BWF) this month signed its biggest sponsorship deal to date in a multi-property agreement with energy multinational Total driven by the sport’s growing exposure in Asian markets.
MetLife sets its sights on China with new BWF deal
Financial services provider MetLife is looking to make greater strides in China under its new title sponsorship of the Badminton World Federation (BWF) Superseries, Simon Smith, global marketing and communications executive at MetLife told Sports Sponsorship Insider this month.
Three deals done, two to go for badminton federation
A further two brands are expected to sign on as sponsors of the Badminton World Federation’s Major Events in the coming months, with the federation having settled on a target of five brands for what is a new sponsorship category.