News

Football

Dutch Eredivisie football team PSV Eindhoven has agreed a deal for UK sportswear manufacturer Umbro to replace Nike as its kit supplier from next season.

Football

Petroleum products company Grupa Lotos has secured a deal to become the main sponsor of the Polish national football team.

Photography Multi-sport

Canon has been unveiled as the latest gold partner of the Tokyo 2020 summer Olympic and Paralympic Games.

Telecoms Football

Spanish Liga football club Barcelona has reached a deal with Telefónica to make the telecommunications company a regional partner in Latin America for the next three seasons.

General Insurance American Football

Florida-based commercial insurance company US Assure has extended and expanded a partnership with the Jacksonville Jaguars NFL American football franchise.

Ice Hockey

Swiss beer brand Calanda has reached a deal to serve as a gold partner of the Spengler Cup ice hockey competition under a multi-year deal.

Mineral Water Horse Racing

Harrogate Spring Water has signed a three-year sponsorship deal with Ascot Racecourse in the UK.

Consumer Electronics Basketball

Turkish home appliance manufacturer Beko has extended its title sponsorship of Italy’s Serie A basketball league.

Sporting Apparel Baseball

Japanese sportswear manufacturer Asics will serve as the official apparel sponsor of the European team which will compete at the inaugural Global Baseball Match-Up.

Travel & Tourism Football

Italian-Swiss cruise ship operator MSC Crociere has entered into a partnership with Italian Serie A top-tier football club Torino.