News

Delivery Services

German logistics firm DB Schenker has agreed a partnership with the Mercedes Formula One motor racing team.

Squash

The British Open Squash Championships will return to Hull for the next three years after Dr Assem Allam, the owner of English football Premier League club Hull City, signed a deal to continue as the title sponsor of the event.

Banking Tennis

Portuguese banking group Millennium BCP has reached a long-term agreement to become the title sponsor of the new Estoril Open ATP World Tour tennis event.

Australian Rules Football

Real estate media business the Domain Group has reached a deal with the West Australian Football Commission to become the stadium naming rights holder for the home venue of AFL Aussie rules football teams West Coast Eagles and Fremantle.

Banking

Danish trading and investment specialist Saxo Bank has announced an extension to its sponsorship agreement with the Lotus Formula One motor racing team.

Gov. & Institutions Football

Spanish Liga football club Atlético Madrid has agreed a sponsorship deal with the organisers of the 2015 European Games in Baku, Azerbaijan.

Consumer Electronics Rugby Union

Japanese electronics company Toshiba has reached a deal to become an official tournament sponsor of the 2015 Rugby World Cup.

Consumer Electronics Football

Portuguese media company NOS has sealed a deal to become the title sponsor of the Primeira Liga, while Korean electronics company Samsung has also agreed a commercial partnership with the country’s top football division.

Betting Football

English Premier League football club West Ham United has signed a three-and-a-half-year deal to make online gaming platform Betway its new principal sponsor.

Automobile Manufacturing

Lexus, the luxury car division of Japanese automotive manufacturer Toyota, has entered into a partnership with the V8 Supercars Australia-based touring car championship.