Wales
LV= resumes connection with elite English cricket through new ECB deal
LV= General Insurance (LV= GI) has rekindled its association with elite cricket in England and Wales by agreeing a three-year deal to become the new official title sponsor of England’s men’s and women’s Tests …
Macron replaces Under Armour as Wales kit supplier in long-term deal
Italian sportswear brand Macron has become the new kit supplier of the Welsh Rugby Union in a seven-year agreement
A Winning Team That Works – Isuzu & the WRU
Through the 2018-19 rugby season, the Welsh Rugby Union’s principal partner ran a program to drive brand awareness and boost consideration of the D-Max vehicle.
#GoalPower – Boots & The FA, FAW, SFA, IFA and FAI
After 170 years of trading, high street chemist Boots’ first sport sponsorship backed women’s football via partnerships with all five football associations in the British Isles.
Friendship & Love – Guinness & Six Nations Rugby
In the first two years of its Six Nations title sponsorship, 2019 and 2020, Guinness targeted both committed and casual fans with multi-faceted activation focused on the humanity and friendship of rugby.
Care for Every Position You Play – Dove Men+Care & England Rugby/Scottish Rugby/Welsh Rugby Union/Irish Rugby Union
Dove Men+Care used its rights in deals with the British and Irish rugby unions to create a combined campaign that ran from the 2019 Rugby World Cup to the 2020 Six Nations.
Clear – Guinness & Six Nations Rugby
Leveraging its 2019 Six Nations title rights, Guinness launched a responsible drinking campaign that encouraged drinking more water through the launch of a new product, ‘Guinness Clear’.
Data Snapshot: Six Nations Rugby 2019-20
In 2019-20, SportBusiness Sponsorship estimates that brands are spending about €129.3m ($142.5m) across the Six Nations and its constituent national rugby unions, in 131 deals.
JD to support new Welsh league structure
Sports fashion retailer JD has expanded its partnership with the Football Association of Wales (FAW) by becoming the title sponsor of the governing body’s revamped league structure.
Indigo Group adds Cardiff Blues to sponsorship portfolio
The Cardiff Blues Pro14 rugby union team has signed a sponsorship deal with business solutions provider Indigo Group
Yobet enters UK sponsorship scene with Swansea City deal
Championship football club Swansea City has unveiled online betting brand Yobet as its new front-of-shirt sponsor
WRU signs Indigo as partner of revamped Premiership
Indigo Group, a company specialising in contracting, outsourced payroll and the umbrella industry, has agreed a deal to become the new title sponsor of domestic rugby union club competition the Premiership
Uber continues ICC relationship with World Cup deal
Personal mobility company Uber has furthered its association with the International Cricket Council by signing up as an Official Sponsor of the 2019 World Cup
FA of Wales seals MG Motor UK deal
The Football Association of Wales (FAW) has signed a three-year sponsorship deal with MG Motor UK
Veuve Clicquot signs on for Cricket World Cup
French Champagne house Veuve Clicquot has agreed a partnership with the International Cricket Council to sponsor the 2019 World Cup
Boots signs landmark deal for women’s football in ‘home nations’ and Ireland
Boots, the UK’s largest pharmacy-led health and beauty retail store chain, has agreed deals with the football associations of England, Scotland, Wales, Northern Ireland and Ireland to sponsor their respective w…
Swansea lands Events DC as FA Cup sponsor
Championship football club Swansea City has unveiled Events DC, the official convention and sports authority for Washington, DC, as its first-ever sleeve sponsor for the FA Cup competition
Polish fintech powerhouse Conotoxia teams up with Welsh FA
The Football Association of Wales has signed a new four-year deal with online currency exchange and money transfer platform Conotoxia