After 170 years of trading, high street chemist Boots’ first sport sponsorship backed women’s football via partnerships with all five football associations in the British Isles.
Care for Every Position You Play – Dove Men+Care & England Rugby/Scottish Rugby/Welsh Rugby Union/Irish Rugby Union
Dove Men+Care used its rights in deals with the British and Irish rugby unions to create a combined campaign that ran from the 2019 Rugby World Cup to the 2020 Six Nations.
Leveraging its 2019 Six Nations title rights, Guinness launched a responsible drinking campaign that encouraged drinking more water through the launch of a new product, ‘Guinness Clear’.
Sports fashion retailer JD has expanded its partnership with the Football Association of Wales (FAW) by becoming the title sponsor of the governing body’s revamped league structure.
The Cardiff Blues Pro14 rugby union team has signed a sponsorship deal with business solutions provider Indigo Group
Championship football club Swansea City has unveiled online betting brand Yobet as its new front-of-shirt sponsor
Indigo Group, a company specialising in contracting, outsourced payroll and the umbrella industry, has agreed a deal to become the new title sponsor of domestic rugby union club competition the Premiership
Personal mobility company Uber has furthered its association with the International Cricket Council by signing up as an Official Sponsor of the 2019 World Cup
The Football Association of Wales (FAW) has signed a three-year sponsorship deal with MG Motor UK
French Champagne house Veuve Clicquot has agreed a partnership with the International Cricket Council to sponsor the 2019 World Cup
Boots, the UK’s largest pharmacy-led health and beauty retail store chain, has agreed deals with the football associations of England, Scotland, Wales, Northern Ireland and Ireland to sponsor their respective w…
Championship football club Swansea City has unveiled Events DC, the official convention and sports authority for Washington, DC, as its first-ever sleeve sponsor for the FA Cup competition
The Football Association of Wales has signed a new four-year deal with online currency exchange and money transfer platform Conotoxia
International gambling company ManBetX has renewed its title sponsorship of the Welsh Open snooker tournament.
Principality Building Society has renewed its title sponsorship of the Welsh Premiership club rugby union competition.