Wales

The Welsh Rugby Union has signed a sponsorship deal with UK telecoms company Vodafone, with the wide-ranging agreement to focus on growing the game for women and girls

International foreign exchange company OFX has launched a new sponsorship deal with the United Rugby Championship (URC)

The United Rugby Championship (URC) has agreed a deal for Indian tyre manufacturer BKT to become its title sponsor in the northern hemisphere

The 2021-22 European rugby season included the inaugural ‘Autumn Nations Series’ and saw fans welcomed back to Six Nations stadia.

Castore has signed its latest kit supply deal in rugby union with Welsh club Scarlets

Pizza chain Papa John’s has made community the focus of its Welsh and Scottish Rugby Union sponsorships, replicating the model of its deals in UK football.

United Rugby Championship team Cardiff Rugby has announced broadband company Ogi as a new on-kit sponsor. The three-season deal will begin with the 2022-23 season

The Welsh Rugby Union’s renewal with long-term insurance partner Admiral came to fruition after a long negotiation amid the height of the Covid-19 pandemic in the UK.

The Welsh Rugby Union has signed a renewal to its sponsorship contract with Admiral which expands the association to include title sponsorship of Wales’ national rugby union leagues.

Liberty Stadium, the home of Championship football club Swansea City and United Rugby Championship team Ospreys, will change identity for the first time since opening in 2005 after Swansea

The Welsh Rugby Union has signed up online automotive retailer Cazoo as its new front-of-shirt sponsor

British sportswear brand Umbro has further enhanced its rugby union portfolio by agreeing a new five-year deal with Welsh Pro14 team Ospreys

A year like no other saw the 2020 Six Nations paused in March and not resumed until the start of the 2020-21 season in October.

BT abruptly pivoted its activations to digital after the pandemic struck just a month after it launched a new, five-year ‘4-3-3’ Home Nations soccer sponsorship strategy in February 2020.

LV= General Insurance (LV= GI) has rekindled its association with elite cricket in England and Wales by agreeing a three-year deal to become the new official title sponsor of England’s men’s and women’s Tests …

Italian sportswear brand Macron has become the new kit supplier of the Welsh Rugby Union in a seven-year agreement

Through the 2018-19 rugby season, the Welsh Rugby Union’s principal partner ran a program to drive brand awareness and boost consideration of the D-Max vehicle.