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LV= resumes connection with elite English cricket through new ECB deal

James Anderson of England celebrates during 3rd Test vs Pakistan at the Ageas Bowl on August 25, 2020 (by Alastair Grant/Pool via Getty Images)

LV= General Insurance (LV= GI) has rekindled its association with elite cricket in England and Wales by agreeing a three-year deal to become the new official title sponsor of England’s men’s and women’s Tests and the men’s domestic County Championship.

The contract with the England and Wales Cricket Board (ECB) will run until the end of 2023. For this summer, the first LV= Insurance Test Series will see England’s men’s team take on India in August and September.

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