USA
Data Snapshot: NBA 2019-20
The NBA’s central sponsorship portfolio is worth approximately $600m (€533m) in 2019-20, SportBusiness Sponsorship has found, of which about 60 per cent is marketing fees and the remainder is licensing royalties.
Fanatics strikes retail partnership with Carolina Panthers, MLS Charlotte
Global licensed sports merchandise manufacturer and retailer Fanatics has signed a long-term deal to become the official omnichannel retail partner of Tepper Sports & Entertainment (TSE)
Tampa Bay Buccaneers add Mighty Swell to sponsorship portfolio
The National Football League's Tampa Bay Buccaneers have signed up hard seltzer brand Mighty Swell as a team sponsor.
The deal will run across the 2020 NFL season
Round-Up: True threatens FAT, ITTF worlds postponed again, WTA ‘hopeful’ on China tournaments, and more
Thai pay-television broadcaster TrueVisions is threatening not to show the end of the extended Thai League 1 football season, and is demanding a reduction in its rights fees for the competition
LAFC strikes multiyear partnership with Truly Hard Seltzer
Major League Soccer's LAFC has announced a multiyear partnership with Truly Hard Seltzer, which has been designated the team's official hard seltzer
DC United adds Events DC to sponsorship portfolio for MLS is Back Tournament
MLS franchise DC United has signed up Washington convention and sports specialists Events DC to a short-term sponsorship
Denver Broncos bring in BetMGM as latest sports betting partner
The National Football League's Denver Broncos have brought in US online gaming operator BetMGM as their latest sports betting partner in a multiyear deal
World TeamTennis unveils commercial partners for 2020 season
World TeamTennis has unveiled its commercial partners for its 2020 season, which is being staged in its entirety as a quarantined tournament at The Greenbrier resort in West Virginia this summer.
Seattle Sounders bring in WaFd Bank as sleeve sponsor
Major League Soccer's Seattle Sounders are expanding their relationship with WaFd Bank by naming the financial institution as the club's inaugural sleeve patch partner.
Major League Rugby seals merchandise partnership with The Rugby Shop
Major League Rugby has signed a multiyear partnership with The Rugby Shop, which designates the multibrand equipment and apparel provider as the league's official merchandising partner
NWSL Louisville team rebranded as Racing Louisville FC
The National Women's Soccer League expansion team in Louisville, Kentucky, has been officially rebranded as Racing Louisville FC
Premier Lacrosse League brings in Mendi as CBD partner
The Premier Lacrosse League has named Mendi as the official CBD partner of the upcoming PLL Championship Series, which scheduled to take place on July 25-August 9 in Salt Lake City, Utah.
Detroit Tigers become first MLB team to partner with a sportsbook
The Detroit Tigers have become the first Major League Baseball team to land a partnership with a sportsbook after securing a multiyear agreement with PointsBet
The Basketball Tournament unveils commercial partners for 2020 event
The Basketball Tournament has unveiled its commercial partners for this year’s event, which will be held exclusively at Nationwide Arena in Columbus, Ohio, from July 4-14.
Super Bowl LIII Experiential – Hyundai & the NFL
In February 2019, Hyundai leveraged its on-site rights ahead of Super Bowl LIII in Atlanta to tell multiple brand and product stories through a range of communal and one-on-one experiences.
NWSL Louisville brings in PNC Bank as inaugural commercial partner
The National Women's Soccer League expansion team in Louisville, Kentucky, has brought in PNC Bank as its inaugural major commercial partner
Las Vegas Raiders seal wide-ranging partnership with Molson Coors
The National Football League's Las Vegas Raiders have signed a wide-ranging partnership with leading international brewing company Molson Coors.
Learfield IMG College seeks to rework UCLA, Cal deals
The University of California, Los Angeles and University of California, Berkeley, already facing economic pressure amid large-scale contract disputes with embattled apparel brand Under Armour, are now…