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Betting Ice Hockey

The National Hockey League's New Jersey Devils have signed a "significant" multi-year sponsorship deal with sports betting platform Unibet
Banking Ice Hockey

The National Hockey League's Arizona Coyotes have announced a multi-year partnership with financial services company Mountain America Credit Union
Transport & Logistics Football

LAFC has extended its partnership with the Los Angeles County Metropolitan Transportation Authority (Metro), which is designed to encourage fans to take the Expo Line or Silver Line to the Major League …
Bars, Clubs & Restaurants Ice Hockey

The National Hockey League's Vegas Golden Knights have signed a multiyear partnership with The Juice Standard, a Las Vegas-based cold-pressed juice restaurant.
Payment Services & Affinity Cards Golf

International financial services company American Express has agreed to become the title sponsor of the PGA Tour’s Desert Classic Pro-Am event in Palm Springs, California, in a multiyear deal.
Online Services American Football

Amazon-owned streaming platform Twitch will become a founding partner of the Raiders' Allegiant Stadium in Las Vegas from next year. Terms of the deal were not disclosed.
Soft Drinks Motorsport

US Formula One motor-racing team Haas has today (Monday) announced that its title sponsorship deal with British energy drinks brand Rich Energy has been terminated with immediate effect
Construction & Engineering American Football

NFL American football team the Miami Dolphins has agreed a new sponsorship deal with RoofClaim.com, a residential roof-replacement service. The partnership for the 2019 season makes RoofClaim
Betting American Football

Local casino operator expands sports sponsorship profile with Cardinals tie-in

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Motorsport
Beer

Busch celebrated its 40-year presence at the Daytona 500 in February 2019 by turning Stewart-Haas Racing’s 2018 No. 4 car into 40 limited-edition cans.
Tennis
Banking

In 2019, Chase expanded on its 2018 US Open #ThisMama campaign with Serena Williams, again firing a conversation and debate about motherhood and work.
American Football
Information Technology

NFL sponsor Microsoft activated around the 2020 Super Bowl with an inspirational, equality-focused campaign based on the story of 49ers coach Katie Sowers.
American Football
Telecommunications

In January and February 2019, Verizon leveraged its rights around the NFL Playoffs, Championship Games and Super Bowl via a multi-phase, multi-platform activation that honoured America’s first responders.
Eyewear American Football

NFL American football franchise the San Francisco 49ers has agreed a multi-year partnership with online eyewear company Zenni Optical
Betting Ice Hockey

The Philadelphia Flyers and Wells Fargo Center have entered into an agreement with SugarHouse Casino and PlaySugarHouse.com to become their official sportsbook partners
Diversified Financials American Football

NFL stadium in Denver receives its fourth name in less than two decades
Soft Drinks American Football

Soft drinks brand Pepsi has renewed its sponsorship of the Super Bowl halftime show until 2022 as part of a wider extension of its partnership with the National Football League
Betting American Football

The Buffalo Bills have became the latest NFL team to sign an ‘Official Casino’ deal – expanding its partnership with Seneca Resorts & Casinos. T
Clothing & Accessories American Football

The National Football League has entered into a multiyear licensing agreement with Men’s Wearhouse and Jos. A.
Automobile Manufactures Basketball

The North American division of Japanese automotive manufacturer Nissan has expanded its partnership with the National Collegiate Athletic Association by becoming an official corporate partner of NCAA men’s b…
Betting American Football

The NFL’s Green Bay Packers has upgraded its long-term partnership with the Oneida Nation casino operator to the level of ‘Official Casino of the Green Bay Packers’. T
Food Products Esports

The Overwatch League has announced a multi-year partnership with Kellogg's, which will focus on co-marketing initiatives with the Michigan-based food manufacturing company's Cheez-It and Pringles products
Spirits American Football

Anheuser-Busch InBev-owned alcoholic seltzer brand Bon & Viv has become the ‘Official Hard Seltzer Sponsor of the NFL’.
Payment Services & Affinity Cards American Football

Financial services company Credit One Bank will partner with the new Las Vegas NFL franchise on two fronts, starting in 2020.
Telecommunications Esports

Comcast-owned telco Xfinity has agreed a deal to become presenting sponsor of esports competition the Overwatch League’s 2019 season finale.
Eyewear American Football

The National Football League has announced a four-year agreement with leading eyewear and sport lifestyle brand Oakley to become the league’s official helmet visor provider, a new sponsorship category f…
Payment services Esports

Payment services brand Mastercard has expanded its existing, global partnership with Riot Games for the League of Legends esports series
Food - Confectionery US College Sport

Cereal brand Kellogg’s Frosted Flakes has agreed a deal to title sponsor the Sun Bowl college American football game, which will now be known as the Tony the Tiger Sun Bowl.
Automobile Manufactures Golf

The North American division of BMW has extended its title sponsorship of the BMW Championship, the penultimate event of FedExCup Playoffs
Bars, Clubs & Restaurants American Football

NFL American football franchise the Tampa Bay Buccaneers has agreed a multi-year partnership with fast food restaurant chain PDQ
Technology Lacrosse

Glass technology company Corning Gorilla Glass has signed up as a founding partner of the Premier Lacrosse League
E-Commerce Basketball

The Dallas Mavericks and e-commerce app and marketplace 5miles have mutually agreed to end their jersey sponsorship deal, as the NBA basketball franchise seeks out a new partner that can put the team “at t…
Airlines American Football

American Airlines has become the inaugural “founding partner” of the $5bn Los Angeles Stadium and Entertainment District in Inglewood, California, and has secured the naming rights to its plaza area. A 2.5-a
Basketball

The NBA has unveiled a series of commercial partners for the basketball league’s 2019 Global Championship, which features the best young basketball players from around the world. AT&T, Beats by Dr.
Beer Football

Major League Soccer expansion team Inter Miami CF has named Heineken as its first official sponsor
Airlines American Football

The Raiders' stadium in Las Vegas will be officially known as Allegiant Stadium after the National Football League team announced a naming-rights deal with Allegiant Air
E-Commerce Basketball

Japanese e-commerce brand Rakuten is looking to extend its partnership with the NBA's Golden State Warriors, according to the company's head of operations in the Americas.