United Kingdom
NFT first for rugby league as RLWC2021 signs with NuArca
The organisers of the Rugby League World Cup 2021 will launch the first-ever official non-fungible token (NFT) marketplace in the history of the sport through a new agreement with NuArca
ECB signs Castore to replace New Balance as kit supplier in 10-year deal
The England and Wales Cricket Board (ECB) has signed lifestyle and sportswear brand Castore as the next official kit supplier to the England cricket team
Bernini and Marston join Antourage to develop UK market
Fan development platform Antourage has appointed two experienced sports marketers to its sports team in Giancarlo Bernini, partnership director, and Andy Marston, chief of staff
Royal Caribbean becomes Wolves’ training kit sponsor, Newcastle signs AstroPay
English Premier League football club Wolverhampton Wanderers has signed up global cruise line Royal Caribbean as a sponsor
BK8 claims female first by teaming up with England football legend Smith
Online betting operator BK8 has announced England and Arsenal football legend Kelly Smith as its first-ever female brand ambassador
Sokin adds Arsenal to football club portfolio
Global payments provider Sokin has signed as the ‘Official Money Transfer Partner’ of English Premier League club Arsenal.
EToro furthers football presence with Leeds sponsorship
English Premier League club Leeds United has become the latest rights-holder to sign online investment platform eToro to its sponsorship portfolio
Fuse promotes Charkham to chief strategy officer
The Fuse marketing agency, part of the Omnicom Media Group, has promoted Alex Charkham to the newly-created role of chief strategy officer
Cinch replaces Subway as presenting sponsor of NFL London Games
The National Football League has signed online used car retailer Cinch as the presenting sponsor of its NFL London Games
Getir upgrades global deal with Tottenham Hotspur to sponsor training wear
Grocery delivery brand Getir has upgraded its recently-signed global sponsorship of English Premier League outfit Tottenham Hotspur to become the club’s first-ever official training wear sponsor.
You First brokers Herbalife Nutrition deal with Tottenham Hotspur Women
Tottenham Hotspur has named Herbalife Nutrition as the official nutrition partner to the club’s women’s team ahead of the upcoming 2021-22 Women's Super League season.
Horizm teams up with Fitzpatrick to enter golf sector
Digital inventory management company Horizm has entered the golf market by agreeing a deal with PGA Tour and European Tour player, Matt Fitzpatrick.
The Englishman, currently ranked world No
England Rugby switches from Mitsubishi to Honda in automotive category
The English Rugby Football Union has signed a sponsorship contract with automotive manufacturer Honda UK
British Grand Prix Drive-In for NHS Workers – Heineken & Formula One
For the behind-closed-doors 2020 British Grand Prix, F1 global beer partner Heineken promoted its 0.0% brand via an immersive activation for local health workers.
AstroPay makes latest Premier League move with Wolves
Premier League club Wolverhampton Wanderers has signed up online payment platform AstroPay to its sponsorship portfolio
FA looking for head of commercial partnerships to replace Kiddle
The Football Association, English football’s governing body, has kicked off a recruitment process for a head of commercial partnerships to replace Dan Kiddle, the incumbent in the position.
Birmingham 2022 teams up with Canon for imaging solutions
The organisers of the Birmingham 2022 Commonwealth Games have signed global imaging technology provider Canon as a sponsor of the event.
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Leeds United nets Boost as energy drink sponsor
English Premier League club Leeds United has signed up energy drink company Boost Drinks to its sponsorship portfolio