To access this content requires a subscription
Please login with an account that does have access, or contact our sales team on
+44 (0) 20 7265 4100 or email webhelp@sportbusiness.com
Latest Analysis
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
Rewe furthers German football presence with Union Berlin deal
German Bundesliga football club 1. FC Union Berlin has signed supermarket chain Rewe as a new premium sponsor
Chelsea delivers new sponsorship addition with Zapp deal
English Premier League club Chelsea has signed up food delivery service Zapp to its sponsorship roster
Lenovo backs Saudi Arabian Football Federation
Chinese technology company Lenovo has agreed a deal to sponsor the Saudi Arabian Football Federation (SAFF).
The deal names Lenovo as the official technology partner of the SAFF and its national teams
Anycoin Direct pays PSV in Bitcoin in EU sponsorship ‘first’
Dutch Eredivisie club PSV Eindhoven has signed a two-year sponsorship with cryptocurrency trading platform Anycoin Direct, which will be paid entirely in Bitcoin