United Kingdom

Horse Racing
Sponsorship & Marketing

British horseracing venue Ascot Racecourse has signed up Slingsby Gin to its sponsorship portfolio. The Yorkshire-based gin company becomes the racecourse’s 'Official Gin Supplier'.
Multiple Sports
Sponsorship & Marketing

The CSM Sport & Entertainment agency has been appointed by London’s Queen Elizabeth Olympic Park to help shape and lead its commercial proposition.
Football
Sponsorship & Marketing

Online betting platform Parimatch Tech is set to continue as a sponsor of Chelsea but will seek to limit its marketing activity with the Premier League club as it focuses on providing financial assistance…
Motorsport
Sponsorship & Marketing

Williams Racing has signed high-end audio technology company Bang & Olufsen to its sponsorship portfolio
Rugby Union
Media

Whisky brand The Famous Grouse has furthered its presence within domestic rugby union in the UK by becoming the broadcast sponsor of Premiership Rugby on broadcaster ITV Sport
Football
Sponsorship & Marketing

Italian cruise company MSC Cruises will temporarily deactivate its sponsorship of Chelsea FC in the wake of sanctions placed on the club’s Russian owner Roman Abramovich by the UK government.
Squash
Sponsorship & Marketing

Butcombe Brewing Co has been named as the official beer at this year’s GillenMarkets Canary Wharf Squash Classic tournament, taking place at Canary Wharf, London this week.
Cricket
Sponsorship & Marketing

Somerset County Cricket Club has extended its sponsorship agreement with Rotec Hydraulics. The renewal means the association between the two companies will continue for at least another 12 months
Football
Finance & Law

Chelsea owner Roman Abramovich has been hit with further sanctions after the Premier League disqualified him as a director of the club, while Korean automotive manufacturer Hyundai has become the latest…
Multi-sport
Sponsorship & Marketing

Irish banking group Permanent TSB has signed as the title sponsor for both the Irish Olympic and Irish Paralympic teams at the Paris 2024 Olympic Games.
Football
Finance & Law

UK-based telecoms operator Three has suspended its main shirt sponsorship deal with Chelsea following the UK government’s decision to place owner Roman Abramovich on a financial sanctions list of wealthy i…
Football
Sponsorship & Marketing

The English Football League has announced a sponsorship deal with UK builders merchant Jewson. Jewson has been named as an EFL Supporter, the third tier in the league body’s sponsorship pyramid.
Football
Sponsorship & Marketing

MansionBet, the shirt sponsor of English Football League Championship club Bristol City, is to cease trading
Cricket
Sponsorship & Marketing

English county cricket club Gloucestershire Cricket has sold the ground naming rights to its Bristol-based stadium to the premium ticketing marketplace Seat Unique
Tennis
Sponsorship & Marketing

British telco Vodafone has signed women’s US Open champion Emma Raducanu as its grassroots tennis  ambassador – adding to the brand’s profile in UK tennis as a sponsor of the Wimbledon tennis championships. In
Para Sport
Sponsorship & Marketing

ParalympicsGB, the Great Britain and Northern Ireland Paralympic team, has agreed a late sponsorship deal with the Aldi supermarket chain as it takes part in the Winter Paralympic Games in Beijing
Cricket
Sponsorship & Marketing

Yorkshire County Cricket club has agreed a deal with international sportswear brand Kukri to become its new kit supplier
Football
Sponsorship & Marketing

Premier League club Manchester City has signed cryptocurrency exchange OKX as a global sponsor