United Kingdom
Cardiff wins government backing through new sponsorship
Cardiff City has agreed a sponsorship package with the Welsh government worth in excess of £100,000 (€117,000/$152,000) to promote tourism in Wales during its debut season in football’s English Premier League.
ITU goes green with car deal
The International Triathlon Union has announced a partnership with Opel and Vauxhall’s Ampera brand to make the electric car its official auto supplier for the 2013 World Triathlon Series races in Hamburg, Stockholm and London.
Man City teams up with GS Battery
English Premier League football club Manchester City has continued its commercial expansion into the Asian market by agreeing a partnership with car battery brand GS Battery in Thailand.
British Cycling extends Madison partnership
British Cycling has signed a renewed agreement to retain cycling products manufacturer Madison as an official supplier.
HP returns to Tottenham’s side
English Premier League football club Tottenham Hotspur has announced that technology giant HP will be the club’s principal partner for the 2013-14 season.
Scottish Open boosted by Turkish Airlines tie-up
The Scottish Open has unveiled Turkish Airlines as an official sponsor on the eve of the golf tournament’s 2013 edition.
United lands Aeroflot partnership
English Premier League football team Manchester United has announced a five-year partnership with the Aeroflot airline – an agreement that marks the club’s first commercial deal with a Russian company.
EE hits out over Vodafone 4G F1 exposure
Mobile phone operator EE is preparing to lodge a complaint over rival firm Vodafone promoting its 4G service on the side of the Vodafone McClaren Mercedes Formula One cars at the recent British Grand Prix.
Ignite invests in young British skeleton talent
British Skeleton has announced a five-year partnership with consultancy group Ignite in support of its next generation of sliders.
Aon: Interview with Phil Clement, Aon’s global chief marketing and communications officer
Phil Clement, Aon’s global chief marketing and communications officer, discusses the brand’s sponsorship decision-making process.
Fulham nets record Marathonbet deal
English Premier League football club Fulham has announced a record two-year shirt sponsorship deal with online betting company Marathonbet.
Warwickshire seals long-term Elonex tie-up
English county cricket club Warwickshire has signed a seven-year deal with Elonex to make the Birmingham-based technology firm its official LED and technology partner.
Zhik kits out British Sailing
The British Sailing Team has agreed a four year deal for Zhik Sailing Clothing to become its official technical clothing partner.
Allianz teams up with Women’s British Open
Financial services firm Allianz has strengthened its golfing ties by partnering with the 2013 Women’s British Open.
Man City drinks up maiden Thai deal
English Premier League football club Manchester City has teamed up with est Cola for its first ever regional partnership in Thailand.
Toyota tackles RFL’s car requirements
Toyota has agreed a three-year deal with the Rugby Football League to become the official car supplier to the sport’s governing body in the UK.
United scores Thai partnership
English Premier League champion Manchester United has announced a regional partnership with Thai telecommunications company True Corporation.
Ospreys team up with Save Britain Money
RaboDirect Pro12 rugby union club Ospreys has sealed a new sponsorship deal with Swansea-based business Save Britain Money.