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Warwickshire seals long-term Elonex tie-up

English county cricket club Warwickshire has signed a seven-year deal with Elonex to make the Birmingham-based technology firm its official LED and technology partner.

Elonex has taken the branding space on the front of the Warwickshire Bears shirts for the club’s domestic Twenty20 matches, while its outdoor media brand One Digital Solutions will sponsor the 2013 county champion in the equivalent 40-over competition.

Additionally, Elonex plans to install several of its digital products in and around Warwickshire’s Edgbaston Stadium to improve fan experience.