United Kingdom
Aon sticks with United after WTA temptation
The strength of Manchester United as a sponsorship property was underlined in Aon’s recent renewal, as the brand rated a second-tier deal with the club more valuable than the vacant Lead Global Partner berth at the Women’s Tennis Association.
World Snooker on the trail of blue-chip brands
World Snooker is in talks with six “blue-chip” brands to title sponsor the World Championship in 2014 after a disappointing sale of the property in 2013, chairman Barry Hearn told Sports Sponsorship Insider this month.
City retains EA Sports partnership
English Premier League football club Manchester City has agreed a three-year extension to its partnership with video games company Electronic Arts.
Dove secures internationals sponsorship with WRU deal
The Welsh Rugby Union has reached a three-year agreement to make cosmetics brand Dove Men+Care a principle partner until 2016.
Bennetts secures title rights for Isle of Man Classic TT Races
UK motorcycle insurance specialist Bennetts has agreed a multi-year deal to become the title sponsor of the Isle of Man’s annual Classic TT Races.
Scottish FA drives forward with Vauxhall extension
Vauxhall has agreed a four-year extension to its sponsorship deal with the Scottish Football Association in a move that will ensure the automotive firm retains its position as a lead partner to the Scottish national team.
Hackett London to dress Chelsea
Menswear brand Hackett London has signed up as an official supplier of English Premier League football club Chelsea.
Liverpool banks Standard Chartered extension
English Premier League football club Liverpool has agreed a two-year extension to its shirt sponsorship deal with Standard Chartered Bank.
Football League secures Sky Bet as title sponsor
UK online bookmaker Sky Bet has agreed a five-year deal to become the new title sponsor of the English Football League.
BetFred agrees summer boxing deal
UK-based boxing promotions company Frank Warren Promotions and its associated pay-television channel Box Nation has agreed a title sponsorship deal with bookmaker BetFred for its two major summer fight cards.
Vauxhall: Interview with Chris Hornbuckle, head of sponsorship for Vauxhall Motors
Chris Hornbuckle, Vauxhall’s head of sponsorship, discusses the business decisions behind the company’s sponsorship strategy.
GlaxoSmithKline in IOC sponsorship talks – report
GlaxoSmithKline is in talks with the International Olympic Committee about joining its TOP sponsor program, according to US news sources.
St Helens renews Typhoo partnership
English Super League rugby league club St Helens has extended its shirt sponsorship deal with tea producer Typhoo for a further three seasons.
Northampton Saints score StubHub sponsorship
Online ticket marketplace StubHub has agreed a three-year deal with Northampton Saints to become an elite sponsor of the English Premiership rugby union club until at least 2016.
EXCLUSIVE: LTA to break £10m commercial revenue with new sponsors
The Lawn Tennis Association, the governing body for tennis in the UK, is projecting commercial revenue will surpass £10m for the first time in 2014.
BP to continue backing British athletes
BP is to continue its support of British athletes until 2016 after agreeing to become a top-level partner of the British Olympic Association and the British Paralympic Association.
Aberdeen Asset Management extends Scottish Open links
The Scottish Open has teamed up with Aberdeen Asset Management and the Scottish Government to extend the financial services company’s title sponsorship of the golf tournament through to 2017.
Football League orders in Papa John’s
The English Football League has announced a new sponsorship deal with pizza chain Papa John’s.