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EXCLUSIVE: LTA to break £10m commercial revenue with new sponsors

The Lawn Tennis Association, the governing body for tennis in the UK, is projecting commercial revenue will surpass £10m for the first time in 2014.

Commercial revenue is made up of sponsorship rights fees, sponsor-related hospitality and a small amount of broadcast and digital income.

The LTA’s next commercial rights cycle, 2014 to 2017, will see the organisation expand the number of its second tier Official Partners from two to a possible five.

A Community Partner will be the LTA’s primary focus and it is hoping to recruit a consumer-facing brand to help expand its programmes focused on increasing tennis participation in parks and schools.

Sports Sponsorship Insider understands the LTA is about to go to market with the package and there has already been serious interest in the property from two brands.

Read more on the LTA’s sponsorship growth, including exclusive information on two other new Official Partner packages, in the next issue of the Sports Sponsorship Insider newsletter, to be delivered to subscribers on July 19.