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City retains EA Sports partnership

English Premier League football club Manchester City has agreed a three-year extension to its partnership with video games company Electronic Arts.

The deal, announced in Hong Kong today where City is undertaking the latest stage of its pre-season preparations, retains EA Sports as the club’s official gaming partner, a role it has fulfilled over the past two seasons.

While working to grow City’s popularity within its flagship Fifa football game series, EA Sports also installed interactive areas for fans at the club’s Etihad Stadium, including Fifa gaming pods in the Family Stand and the EA Sports Blue Zone – a gaming hub established within the pre-match fan entertainment area, City Square.