United Kingdom
Moss Bros dresses England for World Cup campaign
London-based tailor Moss Bros has reached a deal with England Rugby League to be the national team’s official formal suit supplier for Rugby League World Cup 2013.
Sunderland lands South African Airways partnership
English Premier League football club Sunderland has furthered its commercial ties to the African continent by announcing a new partnership with South African Airways.
ATP signs double deal for World Tour Finals
The Association of Tennis Professionals (ATP) has announced sponsorship deals with Gillette and Segafredo Zanetti ahead of this year’s ATP World Tour Finals.
Irn-Bru retains Scottish football presence with SPFL deal
The Scottish Professional Football League has reached an agreement with Irn-Bru to make the drinks brand its official soft drink.
Manchester City bets on Paddy Power partnership
English Premier League football club Manchester City has renewed a partnership with Irish bookmaker Paddy Power.
Ridgeway stays on board with London Irish
English Premiership rugby union team London Irish has extended its partnership with automotive retailer the Ridgeway Group for the 2013-14 season.
Paddy Power expands jump racing presence at Cheltenham
Bookmaker Paddy Power has renewed its association with Cheltenham Racecourse by becoming the naming sponsor of the second day of the Open Meeting at the English horse racing venue.
Gaming brands back GB Taekwondo
Britain’s national governing body for taekwondo, GB Taekwondo, has announced a sponsorship deal with gaming brands Beacon Bingo and Cashino.
Gatorade seals Premier League double with Arsenal and Liverpool
PepsiCo-owned isotonic drinks brand Gatorade has signed three-year deals to become the official sports drink and sports nutrition partner of English Premier League football clubs Arsenal and Liverpool.
Rugby League World Cup launches Specsavers partnership
UK optician Specsavers has agreed a deal to become the official optician and hearing care provider of the 2013 Rugby League World Cup, which kicks off in England and Wales next month.
Gillette enters second decade with RFL
Men’s shaving and toiletries brand Gillette has announced a two-year extension of its decade-long partnership with the English Rugby Football League.
EMC returns for NFL’s International Series games
IT company EMC has agreed a deal to return as an official sponsor of American football’s NFL International Series ahead of the first of two games at Wembley Stadium this year.
Leicester Tigers extend Aurum Holdings deal
UK jeweller Aurum Holdings has signed a three-year extension to its sponsorship agreement with the Leicester Tigers rugby union team.
BBL teams up with Haven Holidays
The British Basketball League has signed a partnership with UK family holiday company Haven on the eve of its new season.
NatWest first up for ECB under new structure
The England and Wales Cricket Board signed a £2m ($3.1m/€2.4m)-per-year agreement in August with NatWest bank in the first deal under a new sponsorship structure.
Sale lands credit extension with MBNA
English Premiership rugby union club Sale Sharks has agreed a two-year extension to its partnership with main sponsor MBNA.
Fiat expands British Cycling tie-up
British Cycling has announced an expansion of its commercial agreement with automotive manufacturer Fiat ahead of its 2013 National Track Championships.
England Sevens secure Heathrow Express transfer
The Rugby Football Union has agreed a four-year deal for transportation company Heathrow Express to become the new official principal partner of England Sevens.