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Rugby League World Cup launches Specsavers partnership

UK optician Specsavers has agreed a deal to become the official optician and hearing care provider of the 2013 Rugby League World Cup, which kicks off in England and Wales next month.

Under the agreement, Specsavers also becomes the official sponsor of match officials for the tournament, which begins with a double-header of England against Australia and Wales versus Italy at Cardiff’s Millennium Stadium on October 26.

The Specsavers logo will feature across the front of the match officials’ kit and it is not the first time the optician has entered into such a sponsorship partnership.

Specsavers sponsored match officials during the British and Irish Lions rugby union tour of Australia and Hong Kong this summer and also backs referees and their assistants for matches played under the Scottish Football Association’s jurisdiction.

The Rugby League World Cup deal grants Specsavers visible branding on matchdays via perimeter boards, metre markers and corner posts.