United Kingdom

Formula One motor racing team Williams has continued its commercial drive ahead of the 2014 season by renewing terms with long-time partner Oris.

Isotonic drinks manufacturer Lucozade Sport has agreed a three-year partnership with mass participation event organiser Nova International to sponsor its UK-long distance running property the Great Run Series.

Outdoor power tool company Stihl GB has extended its sponsorship agreement with the British Superbike Championship into a seventh year ahead of the motor cycling series’ 2014 season.

Italian spirits brand Martini is set to become the title sponsor of Formula One motor racing team Williams, according to the Autosport.com website.

Tottenham Hotspur has agreed a deal for Asian insurance company AIA Group to become the English Premier League football club’s main shirt sponsor.

Gaming technology provider Power8 has reached a deal to become an official partner of English Premier League football club Fulham.

Formula One motor racing team Williams has announced a multi-year partnership with global lifestyle protection insurer Genworth.

English Premiership rugby union team Saracens has entered into a long-term partnership with global derivatives firm CME Group.

English Premier League team Arsenal has entered into a long-term commercial agreement with Cooper Tire Europe, effective from the 2014-15 football season.

Sportswear manufacturer Kukri has agreed a three-year kit supplier deal with English county cricket club Warwickshire.

The English Football Association is seeking a new lead partner for its FA Cup knockout competition from the 2014-15 season, with its current deal with Budweiser due to end following the current 2013-14 campaign.

Car retailer Peter Vardy has agreed a deal to become the official vehicle partner of Scottish Rugby, the governing body of rugby union in the country.

UK optician chain Specsavers has agreed a multi-year deal to become an official partner of the country’s premier rugby league competition, the Super League.

Manchester-based sportswear brand Umbro has signed a five-year technical partnership with Everton to provide kits for the English Premier League football team.

Online gaming company Betway has signed an agreement to become the naming sponsor of the 2014 season of the Professional Darts Corporation’s Premier League Darts series.

State-owned Dutch bank ABN AMRO is set to overhaul its sponsorship strategy in the summer of 2014 and stablise its focus on partnerships with properties in the Netherlands, Ernst Boekhorst, manager of sponsoring and events at ABN AMRO and director of the ABN AMRO foundation, told Sports Sponsorship Insider.