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Malcolm Group delivers extra year with Glasgow Warriors

Scottish Pro12 rugby union team Glasgow Warriors has extended its shirt sponsorship deal with logistics specialist the Malcolm Group for the 2014-15 season.

Malcolm Group currently holds branding space on the back of the Warriors jersey and it will retain this position next term.

To mark the extension, Malcolm Group has branded three of its rigid trailers working around Scotland to feature action shots of Warriors players Jonny Gray, Josh Strauss and Sean Lamont.

Malcolm Group marketing manager Helen Ryan said: “Fleet branding is an integral part of our overall marketing strategy. The vision for these rigid trailers was to use their central Scotland route to promote the Warriors with high-impact and, by doing so, increase saliency.”

Glasgow Warriors’ main shirt sponsor is BT Sport after the pay-television broadcaster sealed a four-year deal in July last year.