United Kingdom

The Radial Cycles brand has signed up as a platinum partner of the UCI Cyclocross World Cup event this Saturday in Milton Keynes, UK.

Energy wholesaler Suisse Power and Gas (SuisseGas) aims to enter the UK energy market following its three-year agreement with Premier League Manchester City, signed this month.

For this year’s rugby union autumn internationals, Sports Sponsorship Insider surveyed the sponsorship portfolios of the leading nations: Argentina, Australia, England, France, Ireland, Italy, New Zealand, Scotland, South Africa and Wales.

English Premier League football team Arsenal has signed a three-year sponsorship deal with Capital Bank Kazakhstan JSC to produce co-branded debit and credit cards in the company’s home country.

Business-to-business trading exchange Bartercard is using brand visibility from sponsorship to support its business goal of increasing penetration within the UK.

UK bookmaker Coral has agreed a deal to become the title sponsor of the UK Championship snooker tournament.

Private health company Bupa has ended its sponsorship of the Great Run series, which includes the Great North Run.

The Scottish Football Association has agreed a four-year renewal to its partnership with confectionary company Mars Chocolate UK.

English Premier League champion Manchester City has signed a three-year commercial partnership with energy company SuisseGas.

Forklift truck dealer Malcolm West Forklifts has expanded its sponsorship of Hull Kingston Rovers to secure a shirt sponsorship berth with the English Super League rugby league team in 2015.

The UK government-led GREAT Britain marketing campaign has renewed a commercial partnership with the Clipper Round the World Yacht Race

Online gaming company Dafabet has sealed a three-year extension to its title sponsorship of the Masters snooker tournament.

UK bookmaker Coral will be the official main sponsor of English Super League rugby league club Wigan Warriors during the 2015 season.

The English Football League has signed an agreement with KP Snacks that will make the McCoy’s brand the organisation’s official crisp partner. M

Business-to-business trading exchange Bartercard has renewed a sponsorship deal with Hull FC to cover the English Super League rugby league club’s 150th anniversary season.

Financial services company Aberdeen Asset Management has extended a deal to serve as the title sponsor of the Scottish Open golf tournament on the European Tour.