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Coral bets on Wigan Warriors sponsorship deal

UK bookmaker Coral will be the official main sponsor of English Super League rugby league club Wigan Warriors during the 2015 season.

Under the terms of the sponsorship, Coral will be the main shirt sponsor, with the company’s logo appearing on the front of Wigan’s playing and replica kits. Coral will also receive LED advertising at every Wigan home game.

Wigan's main shirt sponsor during the 2014 season was Houses for Homes.

Matt Prevost, Coral Interactive's marketing director, said: “This is Coral’s first sponsorship venture into Rugby League, so we are delighted to be partnering with the most successful rugby league club in Britain."

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The partnership is understood to be a three-season deal, from 2019-20 to 2021-22, and builds on AXA’s existing Global Partner agreement with Liverpool.

The deal is the largest ever sponsorship investment in UK women’s sport and comes less than a year after the league went fully professional in September 2018.

Under the five-year global deal, Oppo will become the first Official Smartphone Partner of The Championships, Wimbledon, as the event is officially known.

US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.