HomeNewsNewsGamblingRugby LeagueEngland

Coral bets on Wigan Warriors sponsorship deal

UK bookmaker Coral will be the official main sponsor of English Super League rugby league club Wigan Warriors during the 2015 season.

Under the terms of the sponsorship, Coral will be the main shirt sponsor, with the company’s logo appearing on the front of Wigan’s playing and replica kits. Coral will also receive LED advertising at every Wigan home game.

Wigan's main shirt sponsor during the 2014 season was Houses for Homes.

Matt Prevost, Coral Interactive's marketing director, said: “This is Coral’s first sponsorship venture into Rugby League, so we are delighted to be partnering with the most successful rugby league club in Britain."

Most recent

Brighton and Hove Albion’s main shirt and stadium naming rights deal with payment services brand American Express is a club record.

1XBet spent big to oust BetVictor as Liverpool's exclusive betting partner, and MG Motor upgraded its China deal to global

When the IMG agency was acquired by WME and Silver Lake Partners in 2014, some industry experts thought its marketing services arm, IMG Consulting, would be sold off under new management

Several Premier League clubs have seen uplifts of 40 per cent or more in the value of their front-of-shirt rights going into the 2019-20 season, SportBusiness Sponsorship has learned.