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McCoy’s deal feeds Football League’s commercial appetite

The English Football League has signed an agreement with KP Snacks that will make the McCoy’s brand the organisation’s official crisp partner.

McCoy’s will give customers the chance to win a variety of Football League prizes, including match tickets, through on-pack promotions.

Terms for the agreement were not disclosed.

The Football League is title sponsored by online bookmaker SkyBet, while financial services company Capital One and paint manufacturer Johnstone’s are the respective naming partners of its League Cup and Football League Trophy competitions.