Online gaming company Dafabet has sealed a three-year extension to its title sponsorship of the Masters snooker tournament.
Dafabet took on the naming rights to the competition for the first time in 2014 and its association will now run until 2017.
Five-time champion Ronnie O’Sullivan will defend his title at the 2015 edition from January 11-18 at London’s Alexandra Palace.
The event is televised globally by UK public-service broadcaster the BBC and boasts a top prize of £200,000 (€260,000/$320,000).
World Snooker chairman Barry Hearn said: “Since 1975, the Masters has been recognised as a very special event as it brings together snooker's elite. Dafabet have backed several snooker events including the World Championship and the Champion of Champions. They clearly recognise the massive global appeal of our sport and its potential to reach hundreds of millions of people.”
John Cruces, head of sports marketing and sponsorships at Dafabet, added: “Having worked with World Snooker on a number of tournaments, including last year's Masters, we're very proud to tie down a three-year deal for one of the highlights of the sporting calendar. We've said at each event where we've worked together how the sport helps us achieve our aim of putting the Dafabet brand in front of sports fans worldwide.”