Switzerland
Supermarket chain Migros extends long-term backing of FC Luzern
Swiss Super League football club FC Luzern has renewed its decades-long partnership with Swiss supermarket chain Migros
Emil Frey revealed as first 2021 Winter Universiade gold partner
Car dealership Emil Frey has been unveiled as the first gold partner of the 2021 Winter Universiade in Lucerne, Switzerland
Credit Suisse secures naming rights to new Zürich football stadium
Credit Suisse has signed a new naming rights partnership with Stadion Zürich Betriebs, the operator of a new multi-club football stadium in Zürich, Switzerland.
Lausanne 2020 claims first with transport partnership
Lausanne’s public transport system, the Transports Publics de la Région Lausannoise (tl), has agreed a partnership with the local organising committee of the Swiss city's 2020 Winter Youth Olympic Games.
Swiss airline signs up for Ice Hockey World Championship
The Swiss airline brand has been named the Official Airline of the 2020 Ice Hockey World Championship, hosted by Switzerland
Alfa Romeo targets youth audience with Little Mole partnership
Formula One motor-racing team Alfa Romeo Racing has partnered up with cartoon character Little Mole in an effort to reach out to a young audience
Alfa Romeo Racing adds Magneti Marelli, Adler-Pelzer Group as new partners
Swiss Formula One motor-racing team Alfa Romeo Racing has signed new partnerships with automotive components manufacturers Magneti Marelli and Adler-Pelzer Group
Alfa Romeo Racing teams up with New Balance, Save the Children
Swiss Formula One motor-racing team Alfa Romeo Racing has signed sponsorship deals with US sports apparel manufacturer New Balance and children’s rights organisation Save the Children.
Sauber F1 team rebrands as Alfa Romeo Racing
Swiss Formula One team Sauber has rebranded as Alfa Romeo Racing through an extended agreement with the Italian automotive marque
Sustainability the focus as Swiss-Ski extends with top-tier partner
Energy and infrastructure company BKW has extended its partnership as a top-tier sponsor of Swiss-Ski, the national governing body for snow sports
Sauber adds Sparco as new partner
Swiss Formula One motor-racing team Sauber has entered into a partnership with Italian motorsport equipment retailer Sparco
Credit Suisse backs Laver Cup
Financial services company Credit Suisse has been unveiled as a global sponsor of the Laver Cup tennis tournament.
Credit Suisse has signed a five-year deal to support the tournament
UBS extends long-running backing of Spengler Cup
Swiss investment bank and financial services company UBS has extended its deal as the main sponsor of annual invitational ice hockey tournament the Spengler Cup
Adidas renews FC Basel partnership
Swiss Super League football club FC Basel has renewed a partnership with German sportswear manufacturer Adidas.
Swiss-Ski lands new partner
Swiss online retail platform Brack.ch has entered into a partnership with the Swiss-Ski national governing body.
Mercedes to promote EQ brand through Formula E
Mercedes EQ, the new product and technology brand for electric mobility of German automotive manufacturer Mercedes-Benz, has agreed a deal to sponsor the European leg of the Formula E electric car-racing series.
Sauber teams up with Garage Italia
Formula One motor-racing team Sauber has entered into a partnership with vehicle customisation services provider Garage Italia.
Claro signs up to sponsor Sauber
Formula One motor-racing team Sauber has entered into a partnership with Claro, a subsidiary of Latin American telco America Movil.