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Supermarket chain Migros extends long-term backing of FC Luzern

Swiss Super League football club FC Luzern has renewed its decades-long partnership with Swiss supermarket chain Migros.

The new deal will run until June 30, 2024 and grants Migros Luzern continued brand exposure at the club’s Swissporarena stadium through pitch-side advertising boards.

Migros will continue to provide catering services at the stadium as part of the agreement. The company will also continue to support the club’s youth football programmes.

FC Luzern finished fifth in the Super League last season to qualify for the preliminary stages of this season’s Uefa Europa League but the club was eliminated by Spanish LaLiga outfit Espanyol in the third qualifying round earlier this month.