Spain
FC Barcelona Femeni secures Grupo Bimbo sleeve sponsorship
FC Barcelona Femeni has secured a wide-ranging agreement with Mexican food company Grupo Bimbo, which has become the team's new sleeve sponsor
FC Barcelona to wear Drake logo on jerseys for El Clásico
LaLiga giants FC Barcelona will wear the iconic owl logo of Canadian musician Drake on their jerseys for the El Clásico encounter with rivals Real Madrid on October 16 at the Santiago Bernabeu as part …
Real Madrid bolster global sponsor tier with Softtek addition
LaLiga club Real Madrid has signed up technology company Softtek as its latest sponsor in a global deal that will run until the end of the 2023-24 season and cover the club’s men’s and women’s teams.
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Finetwork takes title sponsorship of Spain’s Liga F
Spanish telecommunications company Finetwork has signed on as the new title sponsor of Liga F, the top division of domestic women’s football.
Mutua Madrileña renews with Madrid Open in IMG-owned MTP deal
Insurance company Mutua Madrileña has renewed its title sponsorship of the Mutua Madrid Open for five more years, from 2023 to 2027.
Barcelona adds sustainability app VeganNation as new sponsor
Spanish LaLiga football club Barcelona has signed a sponsorship deal with VeganNation, a sustainability-focused app powered by blockchain technology that promotes healthy living and practices
RFEF unveils new sponsorship with Marcos Automoción
The Spanish Football Federation (RFEF) has announced a new four-year automotive sponsorship deal with national car dealer Marcos Automoción.
Toyota extends ACB deal for another season
Toyota Spain and the Spanish Basketball Clubs Association (ACB) have renewed their sponsorship agreement for the 2022-23 season.
Caja Rural signs Granada sleeve deal, as search continues for main shirt sponsor
Spanish banking group Caja Rural has renewed its shirt sleeve deal with second-tier Spanish football club Granada CF for another season.
Real Madrid extends with Nivea Men
Real Madrid has renewed its global sponsorship deal with personal care brand Nivea Men for three more seasons until 2025.
LaLiga launches latest JV with Galaxy Racer deal in Mena, Indian subcontinent
LaLiga, organising body of the top two divisions of Spanish club football, has signed a letter of intent with Dubai-headquartered esports and lifestyle organisation Galaxy Racer (GXR) with the intention…
Betting operator Wolf777 strikes sponsorship deals with LaLiga quartet
Asia-facing betting operator Wolf777 has stuck sponsorship deals with a quartet of Spanish LaLiga clubs
Google agrees global Fiba Women’s World Cup sponsorship deal
Google has agreed a sponsorship deal with Fiba, the governing body for basketball, to become its first ever ‘Global Partner of Women’s Basketball and the Fiba Women’s Basketball World Cup’.
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Barcelona Femení scores GLS sponsorship deal
FC Barcelona Femení has announced a sponsorship agreement with logistics firm GLS Spain.
Zegna replaces Hugo Boss in fashion category at Real Madrid
Italian fashion house Zegna has signed as the ‘Official Luxury Travelwear’ sponsor of Real Madrid for the men's and women's first team football squads and the men's basketball team.
Motorola agrees regional LaLiga sponsorship in Mexico
US consumer electronics and telecommunications company Motorola has agreed a sponsorship deal for the Mexican marketplace with LaLiga, organising body of the top two divisions of Spanish club football
Barcelona adds Heura Foods as women’s team sponsor
FC Barcelona has signed up plant-based food company Heura Foods as a sponsor of its women’s team in a three-year global deal that will run until the end of the 2024-25 season.
Cádiz secures Khalifa Capital as new main sponsor
Spanish LaLiga club Cádiz CF has agreed a deal making Khalifa Capital its main sponsor for the 2022-23 season.