Spain
Valencia signs Herrero Brigantina as back-of-shirt sponsor
LaLiga club Valencia CF has signed up insurance company Herrero Brigantina as a new sponsor.
The deal will grant the brand’s logo visibility on the back of the club’s playing and training shirts.
Political dispute ends Visit Mallorca stadium sponsorship deal
The Council of Mallorca has scrapped a stadium naming rights deal with LaLiga club RCD Mallorca following a political dispute over the use of funds allocated to promote tourism to the Spanish island
LaLiga acquires commercial rights for Spanish women’s Primera División
LaLiga has become the exclusive commercial agent of Spain’s Primera División de la Liga de Fútbol Femenino (LPFF), the top division of women’s football in the country.
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JD Sports makes first Spanish football sponsorship move with Valladolid sleeve deal
LaLiga club Real Valladolid has signed up sports fashion retailer JD Sports as a sponsor in a two-year deal that makes the UK-based company the club’s new sleeve sponsor.
Girona secures expanded deal with Parlem Telecom
LaLiga club Girona has extended its sponsorship agreement with Parlem Telecom
LaLiga continues sponsorship activity with Marqués del Atrio renewal
LaLiga has signed a renewal to its sponsorship contract with Spanish winemaker Marqués del Atrio.
RCD Mallorca renews stadium sponsor deal with tourism board
Spanish LaLiga club RCD Mallorca has renewed a sponsorship deal with the Consell de Mallorca, through which the team’s home venue will continue to be known as the Visit Mallorca Estadi.
Nissan signs on as LaLiga domestic sponsor in pivot to more ‘strategic’ deals
LaLiga, the organising body of the top two divisions of Spanish club football, has signed a new sponsorship deal with Japanese automotive manufacturer Nissan
Electric vehicle charger Wenea joins La Vuelta’s official supplier portfolio
Vehicle charging and energy management provider Wenea has signed on as an official supplier of cycling ‘Grand Tour’, La Vuelta a España.
Quadcode signs up as global partner of Davis Cup Finals
Brokerage solutions company Quadcode has agreed a deal to sponsor the Davis Cup Finals, the season-ending event for the men’s national team tournament organised by the International Tennis Federation (…
Sports shoe brand Munich signs as Spanish referees’ footwear supplier
Referees of top-flight men’s and women’s club football in Spain will wear Munich-branded boots from this season.
Cantabria Labs signs on as Real Madrid global sponsor
Spanish LaLiga club Real Madrid has agreed a global sponsorship deal with pharmaceuticals company Cantabria Labs.
The initial three-year contract will cover both the men’s and women’s first teams. Th
Atlético announces Civitas as stadium naming rights-holder, reveals sports city project
LaLiga club Atlético Madrid has announced Spanish property developer Civitas as its new stadium naming rights-holder, as well as revealing plans for a new sports city project.
Real Madrid replaces Audi with BMW
Real Madrid has confirmed it has signed up automotive manufacturer BMW to its sponsorship portfolio
Sportfive agency behind ground-breaking Atlético Madrid-WhaleFin deal
The Sportfive agency facilitated the highly-lucrative main shirt sponsorship agreement between Spanish football club Atlético de Madrid and the cryptocurrency investment app WhaleFin, which was confirmed …
Real Sociedad latest Spanish club to launch fan token with Socios
LaLiga’s Real Sociedad has become the latest football club to sign an agreement with blockchain provider Chiliz.
The deal will see the club launch an official fan token via the Socios.c
Almería added to Castore’s portfolio in Spain
UD Almería has become the latest Spanish LaLiga club to sign up UK-based brand Castore as its kit supplier.
Santander’s LaLiga title sponsorship to end in 2023
LaLiga’s title sponsorship agreement with Banco Santander will not be renewed beyond the 2022-23 season.