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Google agrees global Fiba Women’s World Cup sponsorship deal

(Catherine Steenkeste/NBAE via Getty Images).

Google has agreed a sponsorship deal with Fiba, the governing body for basketball, to become its first ever ‘Global Partner of Women’s Basketball and the Fiba Women’s Basketball World Cup’.

As part of the agreement, the technology giant will become the ‘Exclusive Presenter’ of the All-Star 5, which recognises the best five players at the Fiba Women’s Basketball World Cup, beginning on September 22 in Australia.

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