Spain
Cadiz brings in Digi as main sponsor, moves Khalifa Capital to sleeve
Spanish LaLiga club Cádiz CF has signed Digi, the telecoms arm of Digi Communications, as its front-of-shirt sponsor midway through the season, just five months after announcing Khalifa Capital in the …
Coca-Cola ranks first for sponsorship awareness in Spanish sport with ‘glocal’ strategy
Coca-Cola has again topped the rankings for sports sponsorship awareness in Spain from a survey of Spanish consumers, despite the absence from its portfolio of one dominant sponsorship property in the country.
Barcelona extends US ties with Travel + Leisure GO pact
LaLiga club FC Barcelona has extended its commercial reach in North America by naming Orlando, Florida-based subscription travel club Travel + Leisure GO as its official travel partner in the United States
Seat returns to RFEF sponsorship portfolio
Spanish car brand Seat has returned to the Royal Spanish Football Federation’s (RFEF) sponsorship portfolio in support of the Copa del Rey for the remainder of the 2022-23 season.
Legends to drive Getafe commercial offering, fan experience in 15-year deal
Spanish LaLiga club Getafe has agreed a 15-year strategic partnership with premium experiences company Legends focused on maximising its commercial offering and enhancing the fan experience
Barcelona signs crypto sponsor, extends Heura Foods deal
FC Barcelona has unveiled a new three-year global sponsorship agreement with cryptocurrency firm WhiteBIT
Lacoste signs sponsorship with Mutua Madrid Open
Apparel company Lacoste has announced a new three-year sponsorship deal with ATP and WTA Masters 1000 tennis tournament, the Mutua Madrid Open
Mallorca strikes new stadium naming rights deal with local authority
Spanish LaLiga club RCD Mallorca has agreed a new stadium naming rights deal with the Council of Mallorca after a previous sponsorship agreement was terminated
Barcelona expands with first Korean sponsor SK Enmove
Spanish LaLiga club FC Barcelona has extended and expanded its regional sponsorship deal with South Korean lubricants company SK Enmove
Barcelona appoints Legends to drive Camp Nou revenue
FC Barcelona has engaged the international division of US premium experiences company Legends to help drive greater revenue at the renovated Camp Nou stadium, while the Spanish LaLiga team has opted to…
Carrefour extends with La Vuelta
Supermarket chain Carrefour Spain has extended its main sponsorship of Spanish road racing classic La Vuelta and become title sponsor of La Vuelta Femenina for the first time
Barcelona renews with regional sponsor Sebang
Spanish LaLiga club Barcelona has renewed its sponsorship deal with Korean car battery brand Sebang Global Battery
Athletic Club signs Digi as back-of-shirt sponsor, Barcelona fills formal wear category
LaLiga side Athletic Club de Bilbao has signed up telecommunications operator Digi as a new back-of-shirt sponsor
RTVE issued with provisional restrictions on World Cup advertising
Spain’s competition watchdog, the Comisión Nacional de los Mercados y la Competencia (CNMC), has set out advertising restrictions that public broadcaster RTVE will have to follow for its coverage of th…
Spain’s Liga Asobal nets Plenitude as new title sponsor
Liga Asobal, the top division of club handball in Spain, has agreed a deal for energy company Plenitude to become its new title sponsor
Barcelona signs regional sponsorship with ZENB
LaLiga club FC Barcelona has announced a new four-year regional sponsorship with gluten-free brand ZENB
Barcelona ‘close in on’ shirt sleeve sponsorship
Barcelona is close to announcing a new men's shirt sleeve sponsor in cryptocurrency platform Nexo, it has been reported
Repsol continues long-running title sponsorship of Honda MotoGP team
Spanish energy company Repsol has extended its title sponsorship agreement with the Honda Racing Corporation for its MotoGP team