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Real Madrid extends with Nivea Men

(Photo by Fermin Rodriguez/Quality Sport Images/Getty Images)

Real Madrid has renewed its global sponsorship deal with personal care brand Nivea Men for three more seasons until 2025.

In the extended agreement, Nivea Men aims to strengthen its digital activities with the club, creating “more appealing” content for young consumers and fans through a new platform based around the values of Nivea Men and Real Madrid.

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